It’s not often that a retail store makes its own products. Sure, there are branded caps and tee-shirts in all the best shops. But founder of Denver-based Feral Mountain Co., Jimmy Funkhouser, actually made the conscious decision to keep’s his store’s name and logo off his new Basecamp Journal, in hopes that it becomes a collaboration with other like-minded outdoor specialty shops, who will place orders and carry it within their own four walls.

Jimmy Funkhouser takes a moment to work in his Basecamp Journal.

Jimmy Funkhouser takes a moment to work in his Basecamp Journal.

The Basecamp Journal is 120-page prompted diary, made with vegetable-based ink on FSC certified paper, designed to inspire individuals to find adventure in their life and record the journey in their own unique way. The Journal is available in a paperback version, and also housed in a beautiful, Colorado-made, regionally-sourced, leather cover. Inside you’ll find blank space to help you plan the trips you've been dreaming of, lists to help you pack, and plenty of pages to plan, sketch, and write down the stories of your adventures.

We caught up with Funkhouser, a 35-year old former corporate exec who embarked on a “Year Without Fear” and then opened his 900-square foot shop in a hipster Denver neighborhood, to find out what made him decide to start producing journals.

SNEWS: What sparked this idea?

Jimmy Funkhouser: We are constantly looking for new ways to support our mission and spread our gospel. We were founded on a simple principle, "Create adventure". We're always brainstorming around that concept. We want to be more than just a purveyor of goods. We want to live and breathe our mission, and we will always go wherever that takes us.

Learn more about how Funkhouser keeps it real in our short video interview.

SNEWS: Why the Indiegogo campaign to fund it?

JF: As a small retailer, our community is critical for us. We wanted to bring them along for every aspect of this project, and crowdfunding is a unique and exciting way to do that.

SNEWS: What would success look like for the Basecamp Journal?

JF: While this started as a fun project for us, we have built it for scalability. We will carry the Basecamp Journal at Feral first, but we will likely approach a handful of shops that we would love to explore wholesale partnerships with. We will consider it a success if it inspires one individual to experience something new, but we would be thrilled to leverage this experience as an opportunity to collaborate with some of our favorite like-minded shops in a new way.

SNEWS: Any plans for other product launches?

JF: Not immediately but we're always brainstorming. Everything is always on the table. As long as it is consistent with our mission statement we're always exploring new ways to create adventure for people, even if it's inconsistent with the standard retail approach.

Learn more about the Basecamp Journal and/or contribute to the campaign here.



Opening a retail shop in a 'year without fear'

What would you do if you resolved to live a year without fear? Jimmy Funkhouser quit his corporate job and made a dream a reality. When Jimmy Funkhouser’s friend asked him what he would do if he knew he couldn’t fail, Funkhouser looked at it as a challenge. So began his “year more

20180512_Feral Idaho Springs Shop Streetscape crop 2

A retail success story

On a recent rainy Thursday afternoon, the front door of Feral Mountain Co. swung open and in walked two scruffy guys wearing backpacks stuffed with everything they’d need for a trip to Canyonlands. Hours before they set out for Utah, they stopped by the Denver store for a few more

An outdoor retail shop with cement floors and brick walls and filled with racks of outdoor apparel and sleeping bags and gear

These two people are the future of the outdoor industry

Congratulations to Jackie Cianci from Tahoe Mountain Sports and Joe Brewer from Feral Mountain Co., the winners of our inaugural Shop Star program. The goal of Shop Star is to identify young people working in specialty retail who will become the next generation of leaders in the more

Digital rendering of Feral's new Denver location. Exterior daylight.

Feral Mountain Co.'s new Denver digs

One of the most charming features of Feral Mountain Co. was its location in a small bungalow in a northern Denver, Colorado, neighborhood. It had a sweet front porch. The hardwood floors creaked. Each room had its own theme, such as the map room and pack room. But earlier this more

Hydro Flask

Hot/Not | What outdoor gear is trending this week at Feral Mountain Co. in Colorado

Jimmy Funkhouser, owner of Feral Mountain Co. in Denver, Colorado, shares some beta on what's moving in his store this week. What's hot? Hydration continues to be a growing category for us, particularly insulated water bottles and particularly Hydro Flask. It is a category that more

Jimmy Funkhouser

It's not about the $887 billion

The fight over public lands has been brewing for a long time, and the outdoor industry has thrust itself into the fray. Patagonia and others have led the charge, and everyone who is anyone has something to say on the matter. When President Obama signed the REC Act into law more

Feral: Innovation Project "Retailers"

The Innovation Project: Feral Mountain Co., Episode 2

** To watch more episodes of The Innovation Project, click here. Jimmy Funkhouser came to the outdoor industry from a corporate job with Toys "R" Us. He's always been an outdoor junkie, he says, and so he started Feral Mountain Co. in Denver to help align his personal and more

Pine Needle Mountaineering Outdoor Retailer Playbook

The Outdoor Retailer Playbook: Part 4, Community-building

Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or more

Julie Ellison

These rad climbers want to make a climbing movie starring women

It is 2017, and yet it's extremely rare for climbing films to feature women as lead characters. Never Not Collective, a new media group formed by four outdoor industry veterans, plans to change that in short order. But they need your help. They're currently fundraising for more