Funkhouser is the founder and owner of Denver, Colorado-based Feral Mountain Co. Formerly an exec at Toys'R'Us, Funkhouser left the corporate world to chase his long-held dream of of opening a gear shop that serves an engaged community.
Learn more about what makes Feral unique in this short, exclusive video interview with Funkhouser.
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at firstname.lastname@example.org. Patagonia just scaled back its corporate logo sales program, no longer offering its vests to the financial industry and instead catering to “mission-driven ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com. Feral Mountain Co.'s new Denver location is opening this weekend! Read more here about what you can expect of Jimmy Funkhouser's revamp. Outdoor Research is ...read more
One of the most charming features of Feral Mountain Co. was its location in a small bungalow in a northern Denver, Colorado, neighborhood. It had a sweet front porch. The hardwood floors creaked. Each room had its own theme, such as the map room and pack room. But earlier this ...read more
On a recent rainy Thursday afternoon, the front door of Feral Mountain Co. swung open and in walked two scruffy guys wearing backpacks stuffed with everything they’d need for a trip to Canyonlands. Hours before they set out for Utah, they stopped by the Denver store for a few ...read more
The fight over public lands has been brewing for a long time, and the outdoor industry has thrust itself into the fray. Patagonia and others have led the charge, and everyone who is anyone has something to say on the matter. When President Obama signed the REC Act into law ...read more
Congratulations to Jackie Cianci from Tahoe Mountain Sports and Joe Brewer from Feral Mountain Co., the winners of our inaugural Shop Star program. The goal of Shop Star is to identify young people working in specialty retail who will become the next generation of leaders in the ...read more
Jimmy Funkhouser, owner of Feral Mountain Co. in Denver, Colorado, shares some beta on what's moving in his store this week. What's hot? Hydration continues to be a growing category for us, particularly insulated water bottles and particularly Hydro Flask. It is a category that ...read more
It’s not often that a retail store makes its own products. Sure, there are branded caps and tee-shirts in all the best shops. But founder of Denver-based Feral Mountain Co., Jimmy Funkhouser, actually made the conscious decision to keep’s his store’s name and logo off his new ...read more
What would you do if you resolved to live a year without fear? Jimmy Funkhouser quit his corporate job and made a dream a reality. When Jimmy Funkhouser’s friend asked him what he would do if he knew he couldn’t fail, Funkhouser looked at it as a challenge. So began his “year ...read more
** To watch more episodes of The Innovation Project, click here. Jimmy Funkhouser came to the outdoor industry from a corporate job with Toys "R" Us. He's always been an outdoor junkie, he says, and so he started Feral Mountain Co. in Denver to help align his personal and ...read more