Hot/Not | What outdoor gear is trending this week at Feral Mountain Co. in Colorado - SNEWS

Hot/Not | What outdoor gear is trending this week at Feral Mountain Co. in Colorado

Get a real-time snapshot of what's selling like crazy (and what's destined for closeout) in outdoor retail shops around the country...right now.
Author:
Updated:
Original:
Jimmy Funkhouser

At Feral Mountain Co. in Denver, Colorado, insulated water bottles are killing it, says owner Jimmy Funkhouser.

Jimmy Funkhouser, owner of Feral Mountain Co. in Denver, Colorado, shares some beta on what's moving in his store this week.

Hydro Flask

What's hot?

Hydration continues to be a growing category for us, particularly insulated water bottles and particularly Hydro Flask. It is a category that now truly cuts across demographics and interests, and double-walled bottles are continuing to become a staple item for people that aren't necessarily hardcore outdoor enthusiasts.

The reason

People are trying to steer clear of disposable bottles and cups, of course. But they're also discovering the utility of keeping one vessel throughout the day—for coffee in the morning and water after that. Bottles are becoming a borderline fashion accessory.

Funkhouser just did something you don't hear about that often in the world of retail. 

What's not?

The hammock category is tough right now. And it's not, as you might suspect, all about seasonality. 

The reason

Three factors seem to be driving down sales:

hammock
  1. Everyone knows somebody that is starting a hammock brand. The category is getting very crowded as more and more brands are taking small pieces of the pie. This is leaving less market share for the brands that you already carry.
  2. Some of these news brands are undercutting the big guys on price in a big way. It's hard to innovate your way past the competition in this category, and adding cute prints isn't going to cut it.
  3. Distribution of hammocks at non-traditional retail environments like festivals and shows is becoming ubiquitous and watering down the market. 

Do you want your store to be featured in Hot/Not? Just shoot us an email at snewsedit@aimmedia.com.

Related

outpost smartwool

Hot/Not | What outdoor gear is trending this week at The Outpost of Holland in Michigan

Kyle Shields, sales and marketing associate at Outpost of Holland in Michigan, shares what’s moving at his store right now. What’s hot? With the cooler nights and brisk days ahead, our top products right now are the Patagonia Organic Cotton Quilt Snap-T Pullover and merino wool ...read more

Darren Bush Rutabaga Paddlesports holding two paddles in X standing in front of canoes

Hot/Not: Real-time retail trends according to Darren Bush

Darren Bush, owner of Rutabaga Paddlesports, shares what’s moving at his store this week. What’s hot? We're seeing early interest in hard goods for holiday gifts. We usually do well with hard goods for holidays. Our customers love giving non-tchotchke gifts, like paddles, axes ...read more

Chopwood 2

Hot/Not | What outdoor gear is trending this week at Chopwood Mercantile in Crested Butte

Travis Underwood, owner of Chopwood Mercantile in Crested Butte, Colorado, shares what’s moving at his store right now. What’s hot? Voormi — It is hot as it’s adding a technical fabric story to the merino wool market. The surface hardened merino is the perfect mid- and ...read more

Earth's Edge Karl Tucker

Hot/Not: What outdoor gear is trending this week at Earth's Edge in Michigan

Karl Tucker, owner of Earth's Edge in Grand Haven, Michigan, shares some beta on what's moving in his store this week. What's hot?  "Rain wear. We sold around 20 Patagonia Torrentshell Jackets (MSRP $120) in the last couple of days. It's been a warm but wet fall season, so rain ...read more

Betsy Bertram and her mom, the co-founder of Townsend Bertram & Company

Gear sales trends at Townsend Bertram & Company

Betsy Bertram, brand manager at Townsend Bertram & Company in Carrboro, North Carolina, gives us the scoop on what’s selling like crazy in her shop, and what’s losing steam with her customers. What’s hot in your store right now? We brought in Landmark Project last fall and it ...read more

Digital rendering of Feral's new Denver location. Exterior daylight.

Feral Mountain Co.'s new Denver digs

One of the most charming features of Feral Mountain Co. was its location in a small bungalow in a northern Denver, Colorado, neighborhood. It had a sweet front porch. The hardwood floors creaked. Each room had its own theme, such as the map room and pack room. But earlier this ...read more

Denali store in Old Saybrook, CT

Gear sales trends at Denali Outdoor

Established in 1994 as Trailblazer, the Connecticut chain rebranded as Denali last year. Now with seven stores along the state's shoreline as well as in Rhode Island, this outdoor retailer serves New England's hikers, runners, climbers, campers, and travelers.  Amy Parulis, ...read more

20180512_Feral Idaho Springs Shop Streetscape crop 2

A retail success story

On a recent rainy Thursday afternoon, the front door of Feral Mountain Co. swung open and in walked two scruffy guys wearing backpacks stuffed with everything they’d need for a trip to Canyonlands. Hours before they set out for Utah, they stopped by the Denver store for a few ...read more

feral_Adventure Journal Photography Slu 3

Innovative Denver retailer launches own product

It’s not often that a retail store makes its own products. Sure, there are branded caps and tee-shirts in all the best shops. But founder of Denver-based Feral Mountain Co., Jimmy Funkhouser, actually made the conscious decision to keep’s his store’s name and logo off his new ...read more