Keep up by reading Industry Buzz. Here are today's top headlines:
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- ICYMI: Black Diamond cut 70 positions from its manufacturing division last week. Their last days are between Sept. 1 and Dec. 31. The move is part of the brand's migration from in-house manufacturing.
- Alex Honnold in The New Yorker: “More than anything, extreme climbing displays the quality we’re all now chasing: focus. On or off the wall, Honnold lets nothing distract him from his goal."
- Great Outdoors Colorado mascot: Last week, the agency introduced Wilder, a part-goat, part-yeti character, in a campaign to redirect kids' attention away from screens and into the outdoors. He's set to make appearances at events this summer in Colorado.
- Two epic ascents: On June 22, Clay Hughes and Cody James summited Denali in 81 days using human power alone—bike, ski, and foot—setting a new record. On July 7, Philip Carcia set a new FKT on “the Grid” of the White Mountains.
- New gear: Uncharted Supply Co. created a pre-launch campaign of its Rapid Raft, featured in our story "The 25 coolest products at Outdoor Retailer."
- Wild Rye, the women's mountain apparel brand, is a finalist for Title Nine's second annual Movers and Makers Pitchfest this September. Meet the eight other finalists.
- Hipcamp today announced it raised $25 million Series B financing led by Andreessen Horowitz—a private venture capital firm—and joined by the firm’s Cultural Leadership Fund with other investors, bringing the company’s total funding to $41.8 million. Funds will be used to expand Hipcamp talent, resources, and marketing.
- CamelBak is the official hydration partner of the Ultra-Trail du Mont Blanc, a high altitude mountain race series set in Chamonix, France, at the end of August.
- Picture Organic Clothing partnered with Changing Tides Foundation, a California-based nonprofit that combines their passion for surfing with environmental and humanitarian stewardship. A lump sum of $1,000, plus one percent of Picture’s US Spring ‘20 Water Collection sales will be donated to CTF to help fund their fourth Women’s Outreach Mentorship Program (WOMP).
- Op-Ed: The BLM HQ is moving to Colorado, and this opinion piece in the Los Angeles Times explores why it might be a bad idea.