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- Huge win for climbing: Access Fund helped get Hell’s Kitchen bouldering area outside Chattanooga, Tennessee permanently protected as part of Cumberland Trail State Park. Access Fund bought the undeveloped bouldering area in 2018 to secure the property for climbing after the private land went up for sale.
- Respect Outside: A new campaign to end gender bias and sexual harassment in the outdoor industry launched this month. Co-founders Gina McClard and Jim Miller created their Equity Through Action method, which aims to unearth, unfurl, and undo the deeply held bias and prejudice which lead to harmful attitudes and behaviors in the workplace. Learn more about the new initiative here. Through The Voice, SNEWS reported on sexual assault and harassment in the outdoor industry in a two-part series. Read Part I and Part II.
- Alex Honnold and Bear Grylls: One of the most famous climbers sets up a top rope for the British survival guy in a new National Geographic segment. Climbing Magazine raises a few valid questions about the clip.
- Big City Mountaineers unveiled its 2020 lineup of “Summit for Someone” adventure fundraisers. Eleven adventures are scheduled across the country for the spring, summer, and early fall. To get involved, click here.
- New Grounds Keepers: Granite Gear just announced the new sponsors and team members for the trash-removal program in 2020. Sponsors include Astral , Big Agnes, Food for the Sole, Klean Kanteen, Kula Cloth, Public Lands Coffee, Recover Brand and UCO. See the complete list of 30 team members here.
- Wigwam Mills welcomed Dana Gibson as its director of sales. Gibson comes to Wigwam with extensive leadership and sales experience in the hosiery, shoe, and active apparel industry, most recently with Leg Apparel and Gildan. Before her sales career Gibson served as a Corporal in the US Marine Corps.
- VF Corporation tapped Gloria Schoch, former community affairs senior manager at Molson Coors, as director of VF Foundation & Global Impact.
Brands helping amid Australia wildfires
- Teton Gravity Research is donating all profits from shop.tetongravity.com to aid in brush fire relief efforts now through Thursday, Jan. 9.
- Kathmandu is donating $20,000 worth of products to the Red Cross and is also matching customer donations.
- Merrell is donating $25,000 to WIRES Wildlife Rescue in response to the fires. “We want our friends in Australia to know they’re not along in fighting the devastation caused by these wildfires," said Chris Hufnagel, Merrell president. "We’re donating today to support wildlife rescue efforts and we’ll continue to look for ways to protect the trail until this crisis comes to an end.”
Is your brand helping in the wake of Australia's wildfires? Email us at firstname.lastname@example.org with more information.