Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more
Wolverine World Wide today announced that Chris Hufnagel is the new global brand president of Merrell, a role that was previously held by Sue Rechner. A 10-year veteran of Wolverine, Hufnagel most recently served as the global brand president of Cat Footwear. He has also been ...read more
On April 27, 2019, Merrell sent 23 photographers and filmmakers all around the world to capture the global diversity that exists on the trail. "The trail is a great unifier, and our goal with the One Trail project is simply to demonstrate that," says Strick Walker, CMO at ...read more
It's summer break and a family of four with two teenage kids is driving to Yellowstone National Park. Noticing they need gas and knowing they need to stock up on a few camping essentials, the driver seat suggests that one of the kids find a good gear shop nearby. An ad for the ...read more
Leading in to Mother's Day weekend, Merrell's latest short film features one athlete's upbringing and her true origin story of how she became connected to nature through her mother's inspiration. Nadia Mercado is a skydiver, a runner, a climber, and a cardiac nurse, and her ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. As of today, 96 brands—Outdoor Industry Alliance, KEEN, KAVU, and more—have joined The Plastic Impact Alliance to make Outdoor Retailer a more sustainable trade ...read more
Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Everybody thinks their dog is the cutest. Now there's a judge: Merrell. The brand is looking for its first dog ambassador. Owners can enter their four-legged ...read more
Walmart was going to disrupt the outdoors. It was late August, 2018, a year and a half after the retail leviathan purchased the online outdoor retailer Moosejaw for a reported $51 million. Walmart was ready to put its investment to work. Walmart, as everyone knows, is the ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
This year, SNEWS is celebrating 35 years of covering the outdoor industry, from in-depth dives into important trends and issues to its daily happenings. We're also launching a brand new, radically different trade journal, and it drops on Jan. 30, 2019. The talented filmmakers at ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. If you've ever wanted to look the part of someone in Star Wars, well, Columbia Sportswear is making those dreams come true. This Friday, Columbia is releasing ...read more
Leading up to the first Outdoor Retailer Winter Market held in November, Jetty Founder Cory Higgins was nervous. Retailers he was hoping to meet with were skipping the fall show to attend the January Snow Show instead, causing him concern that he wouldn’t get to meet with key ...read more
Let's be honest: Most outdoor recreationists don't aspire to summit Mt. Everest or compete in 200-mile ultra runs—they'd rather spend a morning hiking on trail near their house or a weekend camping in their local woods. And brands are taking notice, establishing ambassador roles ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com #MidtermsMatter: Patagonia and a number of other companies gave its employees the day off to go vote. How do you feel about midterm results? Merrell has launched ...read more
Over the past couple years, it’s been encouraging to see brands and organizations elevating their messaging and efforts around diversity, equity, and inclusion (DEI) in the outdoors. While there’s evidence of change – products that meet the needs of many communities and ...read more
In this new, 16-minute Merrell film, longtime adventure companions Jason Antin and Mike Chambers reconnect and search for life’s purpose—under the guise of the Arctic Circle Trail. For the pair, 105 miles in three days, 12 hours, and six minutes is just long enough to explore the ...read more
Fat lugs? Zero drop? Minimalist profile? Everyone has a preference when it comes to the kicks they take on the trail. More and more, hikers are swapping out their heavy-duty boots for lighter options, such as trail runners. We know everyone's feet and preferences are different, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com We can barely keep up with the IKON pass news. This week, IKON announced the additions of seven new locations for pass holders: Taos Ski Valley in New Mexico, and ...read more
Growing up in the outdoor industry, I noticed from a young age that all the “outdoor” girls featured in the magazines that my mom brought home from work were three things: thin, fit, and exceptionally attractive. Like most middle school girls, I felt uncomfortable in my own body. ...read more
Bronx native Mirna Valerio first laced up running shoes for a 5K—and just kept going. She now has almost a dozen 50K trail ultramarathons under her belt and is well-known in the ultra world and on social media as The Mirnavator and author of the memoir A Beautiful Work in ...read more
Send us news tips to snewsedit@aimmedia.com. Good news The VF Foundation pledged an unprecedented $1 million to the Outdoor Foundation's core goal to invest in communities to help kids and families get outside. VF is joined by Patagonia and Thule, which have made significant ...read more
If Outdoor Retailer Summer Market's event lineup was any indication, the outdoor industry is putting diversity issues front and center. From a lack of ethnic diversity in leadership positions and brand marketing to cultural appropriation of native designs and symbols, our ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. Want to know what's cookin' at the Grassroots Connect Show? Our editor-in-chief, Kristin Hostetter, is reporting live from her ...read more
