Keep up by reading Industry Buzz. Here are today's top headlines:

Have a news tip? Email us at

  • Norrøna is opening a store in downtown Boulder, Colorado, later this year following its debut in the U.S. The store will feature the brand’s full assortment of technical outerwear, an apparel repair center, a community gathering space, and an espresso bar.
  • Columbia Sportswear is opening a flagship European store in early 2019, located on London’s iconic Carnaby Street. The store will offer 2,465 square feet of premium retail space, over two levels, showcasing the very best of Columbia’s range—from innovative, technical outdoor gear, to casual, outdoor-inspired collections drawn from Columbia’s rich heritage.
  • Last week, Merrell made a $25,000 pledge to the National Park Foundation, the official nonprofit partner of the National Park Service, to support restoration efforts. Merrell also plans to dispatch employees to help parks with trail clean-ups and other projects. President Sue Rechner said, “It’s important to us that we show the parks and those who maintain them how much we appreciate and value them. As a brand born on the trail, we are deeply connected to our National Park System and it’s without question that we’re supporting the parks community during this government shutdown.” 
  • The second person caught in an avalanche last Thursday at Taos Ski Valley has died. Corey Borg-Massanari, 22, moved to Vail, Colorado, to attend Colorado Mountain College. He worked at a Patagonia store and was also a zip-line guide in the summers. A 26-year-old was identified as the other victim last week.
  • Chloe Kim, an 18-year-old snowboarder and Olympic gold medalist, has joined Protect Our Winter's athlete roster. “It just made sense,” said Kim, “Seeing the impacts of climate change first-hand and hearing all of the discussions happening around it, I felt like I needed to get involved. My career and my love of snowboarding depend on it."
  • Since MYSTERY RANCH established the Inge Perkins Scholarship in 2018, individual donors and companies have donated $25,000 to support young female climbers in Bozeman, Montana. The inaugural recipient of the scholarship is high school senior Aubrey Johnson, an active member of the Bozeman Climbing Team and participant in both the bouldering and sport climbing competitions through USA Climbing. Last year, she made it to the sport-climbing nationals in Georgia. This year, she will attend bouldering nationals in Oregon. Aubrey received the scholarship for the care and support she shows for her team and the larger climbing community.
  • Verde Brand Communications promoted Julie Evans and Dave Simpson, two longest-tenured employees, to agency partners. Verde also hired Chris Dickerson as director of integrated services, and Chris Talevi as chief operating officer.
  • OutsidePR has hired Anna Avery to its growing roster of communications specialists. She brings an abundance of experience within professional, collegiate, and Olympic sport organizations.
  • SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year. Along with SCARPA, KnS also represents Big Agnes, Deuter, ORTOVOX, Julbo, and Nikwax.


Inge Perkins

RIP, Inge Perkins

The outdoor industry is devastated after the gut-wrenching news of famous climber Hayden Kennedy’s death. After his father, Michael Kennedy, confirmed his death, we also learned that his partner, Inge Perkins, had died in the avalanche.  The 23-year-old climber and backcountry more