Protect Our Winters

Earlier this month, The Conservation Alliance announced that it would end its association with Bank of America over concerns about the institution's commitment to environmental protection, abruptly severing a partnership that has lasted for years. "Today, we are announcing our ...read more

This week, SIA announced the launch of a new campaign aimed at rallying the winter outdoor community around immediate, achievable climate action. The new initiative is called ClimateUnited, and already some big brands in the winter sports industry—Burton, K2, and Rossignol among ...read more

In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a free-wheeling Zoom conversation with Jeremy Jones, pro snowboarder and founder of Protect Our Winters and Jones Snowboards. The two, who are first cousins, talk about how Jones’ new ...read more

Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in ...read more

Industry headlines: Intriguing reads from around the web Exxel Outdoors, parent company to Kelty, Sierra Designs, Ultimate Direction and others has acquired Compass 360, maker of fishing, hunting, and outdoor products. Darby Communications has been tapped to head up PR efforts ...read more

Protect Our Winters (POW) recently launched a campaign to get all outdoor enthusiasts to make a plan to hit the polls this November. Today, they dropped a  2-minute video narrated by Jimmy Chin that's worth a watch. We spoke to POW founder Jeremy Jones about voter turnout, which ...read more

Industry headlines: Intriguing reads from around the web' Ski season contingency plans: The town council of Breckenridge, Colorado, met this week to discuss ways to entice winter tourists that don’t involve skiing, in case the pandemic shuts down resorts again. [Summit Daily] ...read more

People are 18 percent more likely to vote if they've formulated a plan to do so before election day. And this year, polls show that 70 percent of Americans would rather vote by mail than in person. That's the basic calculus that led to the creation of Protect Our Winter's newest ...read more

Industry headlines: Intriguing reads from around the web Words aren’t enough: Social media posts are a start, but we need far more than lip service to address structural racism in America. [Backpacker] Fund BIPOC nonprofits: Kula Cloth has announced a collaboration with artist ...read more

Industry headlines: Intriguing reads from around the web The long-term fight against climate change: With so much the attention being paid to the immediate effects of the pandemic, these outdoor athletes want us to remember that climate is still a looming threat. [Forbes] ...read more

Life and business have changed dramatically for everyone in the last few months. Like reps, retailers, and others on the for-profit side of the outdoor industry, those working in the nonprofit sector have faced new challenges almost daily since the pandemic began. This week, ...read more

Industry headlines: Intriguing reads from around the web The Outdoor State: To celebrate Earth Day, Protect Our Winters is gathering support for a new climate change initiative. [Forbes] How coronavirus has affected Colorado's outdoor rec: A new survey by the Colorado Outdoor ...read more

How to start making PPE: Register for a webinar on Tuesday, April 14 by OIA and SIA about pivoting your business to produce tools for healthcare workers in need. Outdoor State of Mind: To celebrate the 50th anniversary of the first Earth Day, Protect Our Winters is launching a ...read more

Industry headlines: Intriguing reads from around the web Join the discussion: Outdoor Industry Association has started a private LinkedIn forum for “OIA members to connect and collaborate directly with each other and OIA leadership, receive answers to business questions directly ...read more

The best of SNEWS: Top stories we've published recently Should Outdoor Retailer be cancelled?: We asked you if the OR Summer Market should go on as planned, be postponed, or be cancelled all together. Sixty percent agreed on one definitive answer. What do you think? Eddie Bauer ...read more

For too many people, the threat of climate change is abstract—an arcane question of degrees centigrade, sea level inches, and CO2 parts per million. A new mockumentary by San Francisco filmmaker Sam Blakesberg challenges this notion by showing how a warming globe poses threats ...read more

Accused of murder: Dean Cummings, a celebrated skier and peer of Doug Coombs, has been charged with the murder of a man in New Mexico. [Outside Online] Jeremy Jones’ brilliance: The pro snowboarder is using political tactics typically associated with right-wingers to help fight ...read more

Despite disappearing winters, ski areas in Maine, New Hampshire, and Vermont aren’t going anywhere. The region is warming quicker than anywhere else, which makes New England ski areas the most vulnerable to climate change. But there's hope. “Snow cover is projected to decrease ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Joe Prebich, formerly of Native, Fjällräven, and most recently, Mammut, is planning "exponential growth" for Eyebobs, a Minneapolis-based designer eyewear maker. ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com To #OptOutside isn't enough, REI's CEO says. For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all ...read more

Less than a year after the International Ski Federation (FIS) president denied human-caused climate change, the organization last week signed onto a U.N. climate change initiative. It means Protect Our Winters' campaign worked.  In February, Gian Franco Kasper in an interview ...read more

Among the millions of people striking for the climate over the past week were pro athletes, and outdoor activists and brands with the unifying message: Lawmakers must act on the climate crisis and stop denying it's fact. Signs were scrawled with messages like "There is no planet ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more

When Protect Our Winters (POW) was planning its biggest annual visit to Washington, D.C. months ago, planners had no idea what would be on the docket while they'd be there. Last year, policymakers' attention was occupied by the Brett Kavanaugh hearings. But it just so happens ...read more