Protect Our Winters (POW) is a passionate crew of diehards, professional athletes, and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action.
Founded in 2007 by pro snowboarder, Jeremy Jones, POW focuses on educational initiatives, political advocacy and community-based activism.
Despite disappearing winters, ski areas in Maine, New Hampshire, and Vermont aren’t going anywhere. The region is warming quicker than anywhere else, which makes New England ski areas the most vulnerable to climate change. But there's hope. “Snow cover is projected to decrease ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Joe Prebich, formerly of Native, Fjällräven, and most recently, Mammut, is planning "exponential growth" for Eyebobs, a Minneapolis-based designer eyewear maker. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com To #OptOutside isn't enough, REI's CEO says. For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all ...read more
Less than a year after the International Ski Federation (FIS) president denied human-caused climate change, the organization last week signed onto a U.N. climate change initiative. It means Protect Our Winters' campaign worked. In February, Gian Franco Kasper in an interview ...read more
Among the millions of people striking for the climate over the past week were pro athletes, and outdoor activists and brands with the unifying message: Lawmakers must act on the climate crisis and stop denying it's fact. Signs were scrawled with messages like "There is no planet ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more
When Protect Our Winters (POW) was planning its biggest annual visit to Washington, D.C. months ago, planners had no idea what would be on the docket while they'd be there. Last year, policymakers' attention was occupied by the Brett Kavanaugh hearings. But it just so happens ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Potential new rules on Everest: Nepal’s Ministry of Tourism announced proposed changes for guiding and climbing Everest during the spring 2020 season, Alan ...read more
Boulder, Colorado - After a year of steady growth, Protect Our Winters (POW), rounds out their expanding team with the addition of Kerstin Ulf as brand and marketing director. A passionate backcountry skier, mountain biker, brand builder and storyteller, Ulf has worked with ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A dream job that requires unplugging? SatelliteInternet.com is hiring someone to take a digital detox for two nights in Joshua Tree National Park and then report ...read more
Because the U.S. backed out of the Paris climate agreement more than a year ago, somebody had to take the lead on fighting climate change. Just this week, Colorado Gov. Jared Polis signed a bill into law that aims to reduce greenhouse gas pollution. The first goal? Achieve ...read more
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
In its 11th year, Protect Our Winters achieved a number of wins in fighting climate change and engaging lawmakers to usher carbon neutrality. The nonprofit documented its achievements, from data to impact areas, in its recently-released 2018 Annual Report. "We envision a clean ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Protect Our Winters launched POW Climb today with their newest alliance member, Tommy Caldwell, and with the support of new partners La Sportiva and the American ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Camber Outdoors has issued another apology over its CEO Outdoor Equity Pledge, this time from its Board of Directors. The statement says they are working with ...read more
Boulder-based Protect Our Winters (POW) is demanding that the International Skiing Federation president step down after he questioned climate change. Gian Franco Kasper, 75, in an interview with Swiss newspaper Tages Anzeiger said, “dictators can organize [big] events ... ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A Denver woman is launching a new outdoor gear rental site in April. The startup—Gearo—will connect renters with retailers, who can use the business to manage ...read more
Outdoor Retailer brings together some of my favorite people in the world, people I am so grateful to call friends and colleagues. I thoroughly enjoy getting together with these fine people of the outdoor and snowsports industry. But the reality is that the thrice-annual OR shows ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A trail runner was attacked by a mountain lion in Larimer County on Monday afternoon. But it's the mountain lion that didn't survive. With bare hands, the runner ...read more
1. Snow Show Kickoff Breakfast: A New Era of Collaboration 7:15 to 8:45 a.m. Wednesday (Day 1) in Meeting Room 401: In order to address important issues, position our industries for success, and continue to innovate for the future, industry-wide collaboration is paramount. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on ...read more
This year was evidence that change is upon us, whether it's how and where we do business, learning to live without a handful of outdoor industry icons, or recognizing just how much influence the outdoor industry has in local communities and across the globe. Through all the ...read more
