Protect Our Winters (POW) is a passionate crew of diehards, professional athletes, and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action.
Founded in 2007 by pro snowboarder, Jeremy Jones, POW focuses on educational initiatives, political advocacy and community-based activism.
Because the U.S. backed out of the Paris climate agreement more than a year ago, somebody had to take the lead on fighting climate change. Just this week, Colorado Gov. Jared Polis signed a bill into law that aims to reduce greenhouse gas pollution. The first goal? Achieve ...read more
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
In its 11th year, Protect Our Winters achieved a number of wins in fighting climate change and engaging lawmakers to usher carbon neutrality. The nonprofit documented its achievements, from data to impact areas, in its recently-released 2018 Annual Report. "We envision a clean ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Protect Our Winters launched POW Climb today with their newest alliance member, Tommy Caldwell, and with the support of new partners La Sportiva and the American ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Camber Outdoors has issued another apology over its CEO Outdoor Equity Pledge, this time from its Board of Directors. The statement says they are working with ...read more
Boulder-based Protect Our Winters (POW) is demanding that the International Skiing Federation president step down after he questioned climate change. Gian Franco Kasper, 75, in an interview with Swiss newspaper Tages Anzeiger said, “dictators can organize [big] events ... ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A Denver woman is launching a new outdoor gear rental site in April. The startup—Gearo—will connect renters with retailers, who can use the business to manage ...read more
Outdoor Retailer brings together some of my favorite people in the world, people I am so grateful to call friends and colleagues. I thoroughly enjoy getting together with these fine people of the outdoor and snowsports industry. But the reality is that the thrice-annual OR shows ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A trail runner was attacked by a mountain lion in Larimer County on Monday afternoon. But it's the mountain lion that didn't survive. With bare hands, the runner ...read more
1. Snow Show Kickoff Breakfast: A New Era of Collaboration 7:15 to 8:45 a.m. Wednesday (Day 1) in Meeting Room 401: In order to address important issues, position our industries for success, and continue to innovate for the future, industry-wide collaboration is paramount. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on ...read more
This year was evidence that change is upon us, whether it's how and where we do business, learning to live without a handful of outdoor industry icons, or recognizing just how much influence the outdoor industry has in local communities and across the globe. Through all the ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com REI Co-op is investing $1 million in the Outdoor Foundation, the charitable arm of Outdoor Industry Association. The donation will go to the Thrive Outside ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A different kind of adventure pass: 1% for the Planet just released My Planet Pass, a new program modeled after ski passes that signs pass holders up for Protect ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com The outdoor gear industry is expanding in Western North Carolina. The Appalachian Regional Commissions POWER Initiative just gave a $940,000 grant to expand the ...read more
On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters. This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more
For 40 miles, Protect Our Winters Founder Jeremy Jones and two-time Olympian Elena High navigated the powder in California's John Muir Wilderness. Teton Gravity Research's newest video documents their journey, from the challenges of winter camping to the joys and rewards of ...read more
Steamboat Springs, Colo., September 13, 2018— Chaos Headwear -- makers of high quality headwear in the U.S. and worldwide – are very pleased to announce the induction of Chris Anthony to the Colorado Snowsports Hall of Fame. Each year, the Hall of Fame elects four new Hall of ...read more
The outdoors and beer are a perfect pair, as we’ve seen with the success of outdoor shops with taps and the abundance of stellar gear made for taking beer along on adventures. It’s not just the outdoor industry that adores beer. The feeling is so very mutual, and breweries are ...read more
Don't miss a beat. Read Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. The National Park Service recently released and buried a 90-page climate change study it tried to censor by cutting phrases ...read more
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Camber Outdoors announced its complete agenda for ...read more
When Earth Day rolls around, everyone's social media feeds are flooded with tips on how to be greener and sustainable ways to celebrate Earth—all good things. But SNEWS rounded up a list of brands and organizations who stand out in loving on our planet. Do you live in one of the ...read more
