Protect Our Winters (POW) is a passionate crew of diehards, professional athletes, and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action.
Founded in 2007 by pro snowboarder, Jeremy Jones, POW focuses on educational initiatives, political advocacy and community-based activism.
Industry headlines: Intriguing reads from around the web Words aren’t enough: Social media posts are a start, but we need far more than lip service to address structural racism in America. [Backpacker] Fund BIPOC nonprofits: Kula Cloth has announced a collaboration with artist ...read more
Industry headlines: Intriguing reads from around the web The long-term fight against climate change: With so much the attention being paid to the immediate effects of the pandemic, these outdoor athletes want us to remember that climate is still a looming threat. [Forbes] ...read more
Life and business have changed dramatically for everyone in the last few months. Like reps, retailers, and others on the for-profit side of the outdoor industry, those working in the nonprofit sector have faced new challenges almost daily since the pandemic began. This week, ...read more
Industry headlines: Intriguing reads from around the web The Outdoor State: To celebrate Earth Day, Protect Our Winters is gathering support for a new climate change initiative. [Forbes] How coronavirus has affected Colorado's outdoor rec: A new survey by the Colorado Outdoor ...read more
How to start making PPE: Register for a webinar on Tuesday, April 14 by OIA and SIA about pivoting your business to produce tools for healthcare workers in need. Outdoor State of Mind: To celebrate the 50th anniversary of the first Earth Day, Protect Our Winters is launching a ...read more
Industry headlines: Intriguing reads from around the web Join the discussion: Outdoor Industry Association has started a private LinkedIn forum for “OIA members to connect and collaborate directly with each other and OIA leadership, receive answers to business questions directly ...read more
The best of SNEWS: Top stories we've published recently Should Outdoor Retailer be cancelled?: We asked you if the OR Summer Market should go on as planned, be postponed, or be cancelled all together. Sixty percent agreed on one definitive answer. What do you think? Eddie Bauer ...read more
For too many people, the threat of climate change is abstract—an arcane question of degrees centigrade, sea level inches, and CO2 parts per million. A new mockumentary by San Francisco filmmaker Sam Blakesberg challenges this notion by showing how a warming globe poses threats ...read more
Accused of murder: Dean Cummings, a celebrated skier and peer of Doug Coombs, has been charged with the murder of a man in New Mexico. [Outside Online] Jeremy Jones’ brilliance: The pro snowboarder is using political tactics typically associated with right-wingers to help fight ...read more
Despite disappearing winters, ski areas in Maine, New Hampshire, and Vermont aren’t going anywhere. The region is warming quicker than anywhere else, which makes New England ski areas the most vulnerable to climate change. But there's hope. “Snow cover is projected to decrease ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Joe Prebich, formerly of Native, Fjällräven, and most recently, Mammut, is planning "exponential growth" for Eyebobs, a Minneapolis-based designer eyewear maker. ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com To #OptOutside isn't enough, REI's CEO says. For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all ...read more
Less than a year after the International Ski Federation (FIS) president denied human-caused climate change, the organization last week signed onto a U.N. climate change initiative. It means Protect Our Winters' campaign worked. In February, Gian Franco Kasper in an interview ...read more
Among the millions of people striking for the climate over the past week were pro athletes, and outdoor activists and brands with the unifying message: Lawmakers must act on the climate crisis and stop denying it's fact. Signs were scrawled with messages like "There is no planet ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more
When Protect Our Winters (POW) was planning its biggest annual visit to Washington, D.C. months ago, planners had no idea what would be on the docket while they'd be there. Last year, policymakers' attention was occupied by the Brett Kavanaugh hearings. But it just so happens ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Potential new rules on Everest: Nepal’s Ministry of Tourism announced proposed changes for guiding and climbing Everest during the spring 2020 season, Alan ...read more
Boulder, Colorado - After a year of steady growth, Protect Our Winters (POW), rounds out their expanding team with the addition of Kerstin Ulf as brand and marketing director. A passionate backcountry skier, mountain biker, brand builder and storyteller, Ulf has worked with ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A dream job that requires unplugging? SatelliteInternet.com is hiring someone to take a digital detox for two nights in Joshua Tree National Park and then report ...read more
Because the U.S. backed out of the Paris climate agreement more than a year ago, somebody had to take the lead on fighting climate change. Just this week, Colorado Gov. Jared Polis signed a bill into law that aims to reduce greenhouse gas pollution. The first goal? Achieve ...read more
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more
In its 11th year, Protect Our Winters achieved a number of wins in fighting climate change and engaging lawmakers to usher carbon neutrality. The nonprofit documented its achievements, from data to impact areas, in its recently-released 2018 Annual Report. "We envision a clean ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Protect Our Winters launched POW Climb today with their newest alliance member, Tommy Caldwell, and with the support of new partners La Sportiva and the American ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more
