Protect Our Winters (POW) is a passionate crew of diehards, professional athletes, and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action.
Founded in 2007 by pro snowboarder, Jeremy Jones, POW focuses on educational initiatives, political advocacy and community-based activism.
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The North Face's "Walls Are Meant For Climbing" campaign has given the brand some ammo to use against President Donald Trump. The brand took to Twitter on ...read more
This year was evidence that change is upon us, whether it's how and where we do business, learning to live without a handful of outdoor industry icons, or recognizing just how much influence the outdoor industry has in local communities and across the globe. Through all the ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com REI Co-op is investing $1 million in the Outdoor Foundation, the charitable arm of Outdoor Industry Association. The donation will go to the Thrive Outside ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A different kind of adventure pass: 1% for the Planet just released My Planet Pass, a new program modeled after ski passes that signs pass holders up for Protect ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com The outdoor gear industry is expanding in Western North Carolina. The Appalachian Regional Commissions POWER Initiative just gave a $940,000 grant to expand the ...read more
On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters. This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more
For 40 miles, Protect Our Winters Founder Jeremy Jones and two-time Olympian Elena High navigated the powder in California's John Muir Wilderness. Teton Gravity Research's newest video documents their journey, from the challenges of winter camping to the joys and rewards of ...read more
Steamboat Springs, Colo., September 13, 2018— Chaos Headwear -- makers of high quality headwear in the U.S. and worldwide – are very pleased to announce the induction of Chris Anthony to the Colorado Snowsports Hall of Fame. Each year, the Hall of Fame elects four new Hall of ...read more
The outdoors and beer are a perfect pair, as we’ve seen with the success of outdoor shops with taps and the abundance of stellar gear made for taking beer along on adventures. It’s not just the outdoor industry that adores beer. The feeling is so very mutual, and breweries are ...read more
Don't miss a beat. Read Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. The National Park Service recently released and buried a 90-page climate change study it tried to censor by cutting phrases ...read more
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Camber Outdoors announced its complete agenda for ...read more
When Earth Day rolls around, everyone's social media feeds are flooded with tips on how to be greener and sustainable ways to celebrate Earth—all good things. But SNEWS rounded up a list of brands and organizations who stand out in loving on our planet. Do you live in one of the ...read more
Each one of these 11 organizations deserves your dollar, but if you could pick one, which would it be? An organization for youth? One that advocates for inclusivity, diversity, and women? Or one that's focused on conservation? In no way is this an exhaustive list. Vote now to ...read more
If you read anything today, make it Industry Buzz. Here are the latest headlines: Woot, woot for the little guys! Jennifer Scism and David Koorits, founders of gourmet camp-food company Good To-Go, received Maine’s Small Business Manufacturer of the Year Award. The couple ...read more
The U.S. Environmental Protection Agency’s rollback of Obama-era vehicle fuel efficiency emissions regulations is a win for the auto industry, but a blow for climate change. EPA Administrator Scott Pruitt on Monday announced that the agency is planning to revise the standards ...read more
At the peak of ski season, rocks and plants and dirt surfaced through the snowpack at ski resorts across the country. And now it's the middle of March and spring has arrived. It's been a warm winter. Did you manage to make the most of it or were you held back by the high temps? ...read more
Snow equals money for the U.S., according to a Protect Our Winters (POW) study released on Friday that also quantifies how climate change is an imminent threat on the economy. A 69-page report reveals that people who participated in winter sports during the 2015-2016 season ...read more
Jeremy Jones is the triple threat of the snowsports world. He's a Truckee, California-based professional big-mountain snowboarder, sponsored by the likes of O'Neill and Clif Bar. He's also the owner of the Jones Snowboards line of boards, skins, packs, and apparel. And, since ...read more
“This...I look back and I realize I have given my life over to this. A love, an obsession, a never-ending pursuit of that feeling.” The feeling that Jeremy Jones describes in the opening lines of his latest movie project is what he calls the “life of glide.” Jones, pro ...read more
Dear Mr. President, I have spent my life in the mountains. My life depends on being in tune with nature, weather and snow. In 2007, I started Protect Our Winters because I had become increasingly alarmed with the changing climate and shrinking of glaciers. I did not need ...read more