Industry headlines: Intriguing reads from around the web

Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER]

Body recovered in national park: Remains of a hiker discovered in Rocky Mountain National Park likely belong to a 24-year-old New York man who went missing in the backcountry last week, officials believe. [National Parks Traveler]

Alterra prioritizes advance tickets: To mitigate overcrowding this winter, the company behind the IKON Pass will eliminate walk-up day passes at 15 of its ski resorts. [SKI]

Jeremy Jones’ newest project: “Purple Mountains,” the new film from Protect Our Winters that premieres tonight, aims to unite outdoor enthusiasts from both sides of the political spectrum.

The importance of outdoor voters: A new poll from the Conservation Alliance shows that 24.6 million outdoor community members may not vote in November’s election.

Text that says "24.6 million outdoor community members may not vote in 2020" overlaid atop an image of a desert landscape.

A new poll from the Conservation Alliance confirms some alarming numbers.

Hiking to heal: The sole volunteer leader for Outdoor Afro in Utah is encouraging more people of color to get outdoors to process their grief and mourn the lives of those wrongfully killed by police. [The Salt Lake Tribune]

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VF releases diversity report: The parent company of Smartwool and The North Face has made its annual diversity and inclusion report public for the first time.

REI sells headquarters to Facebook: The $390 million sale was finalized less than a month after the outdoor company put its brand-new, eight-acre Washington campus on the market.

MEC abandons co-op model: Under new U.S. ownership, the Canadian retail chain will do away with its longstanding consumer-cooperative structure.

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