Industry headlines: Intriguing reads from around the web

VF’s social consciousness: The parent company of The North Face and Smartwool snagged the top spot on Barron’s List of Most Socially Conscious Companies.

Representation on public lands: Surveys of national parks show that less than 2 percent of visitors are Black, less than 5 percent are Hispanic, and 5 percent are Asian. Why? [WFAA]

Climbing for Change: Professional climber Kai Lightner has launched a nonprofit to address racial inequality in rock climbing. [Rock and Ice]

Interview with Newell CEO: The chief executive of Newell Brands, Coleman and Marmot’s parent company, discusses the impacts of the coronavirus on the outdoor industry. [Yahoo Finance]

Which face mask to wear: These are the best masks, according to top outdoor gear specialists. [Forbes]

Stay safe flying: If you’ve got travel plans coming up, follow these travel tips to stay healthy on airplanes. [HI Travel Tales]

The best of SNEWS: Top stories we've published recently

In memory of Mark Satkiewicz: The former president of Smartwool passed away this weekend. He was 52.

Ski the Whites: This #CoolShop in New Hampshire started out of the back of a truck.

Opinion: "Brands need to double down on marketing right now," says Formidable Media's Scott P. Kaier.

Related

A tag on a Patagonia shirt being lifted to reveal a message on the underside: "Vote the assholes out."

Industry Buzz: Patagonia hides political message on clothing tags, body recovered in Colorado, ski ticket changes, Jeremy Jones, outdoor voters

Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in ...read more

Scrubby desert with mesas in the background

Industry Buzz: Tommy Caldwell says Trump will "ruin rock climbing," The North Face invests $7M in diversity, REI opens used gear pop-ups, virus outbreak at L.L.Bean

Industry headlines: Intriguing reads from around the web Tommy Caldwell bashes Trump: The president is going to “ruin rock climbing,” the pro climber wrote in a recent op-ed. [Rock and Ice] The North Face invests in diversity: The brand has put $7 million into a new initiative ...read more

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Industry Buzz: Columbia share price plummets, Trump opens public lands for logging, the pandemic threatens New England skiing, how to build ethical corporations

Industry headlines: Intriguing reads from around the web Columbia struggles: The brands’ share price plummeted 16 percent this week. [The Oregonian] New public land threat: The Trump administration has opened Tongass National Forest to logging. [Adventure Journal] Covid vs. the ...read more

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Industry Buzz: Trek steps up, national park police, new outdoor jobs, public land revenues, a beloved gear maker

Trek pledges action: To promote racial equity in the industry, the cycling company has promised to create 1,000 new jobs for people of color, build bike shops in underserved neighborhoods, establish a seven-figure community investment fund, and more. [Bicycle Retailer] National ...read more

A row of jagged purple mountains against a pink sky with dark trees and hills in the foreground.

Industry Buzz: Mark Satkiewicz Memorial Fund, new outdoor holiday, VF awards $7.3M, Mountain Gazette returns, Saddleback reopens

Industry headlines: Intriguing reads from around the web Mark Satkiewicz Memorial Fund: After the passing of our colleague Mark Satkiewicz last weekend, a fund has been created in his name to provide gear and resources to Steamboat Springs youth. Celebrate the newest outdoor ...read more

wolves

Industry Buzz: Rossignol changes leadership, Trump undercuts the Great American Outdoors Act, Vista Outdoors boosts sales, Colorado reintroduces wolves

Industry headlines: Intriguing reads from around the web Rossignol gets new CEO: The company will transfer its leadership from 16-year chief executive Bruno Cercley to Vincent Wauters in Q1 of 2021. GAOA threatened: The Trump administration is already undercutting the ...read more

simon-english-48nerZQCHgo-unsplash

Industry Buzz: REI faces criticism, outdoor investments, VF's new retail experience, Nepal to permit climbers, Outerbike cancels events

Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors ...read more

Big sandstone arch with canyon beyond

Industry Buzz: REI anticipates shopping changes, preventing sexual assault outdoors, public lands funding deadline, bring back the CCC, Paddling Life gets a rebrand

Industry headlines: Intriguing reads from around the web REI braces for changes: The retailer is anticipating big shifts in how customers spend their dollars this winter and holiday season. [KHQ] The duty of the bystander: An examination of the ways men are responsible, as ...read more

Cacti growing on a shrub-covered hill with red mountains rising the in background.

Industry Buzz: Honoring Mark Satkiewicz, race and skiing, nonprofit grant recipients, insurance for adventurers, Portland promotes inclusion, Pence criticized

Industry headlines: Intriguing reads from around the web' Honoring Mark Satkiewicz: Smartwool and SBT GRVL have partnered to host a month-long cycling event to raise money for the Mark Satkiewicz Memorial Fund. Dealing with race on the slopes: Among all skiing participants, 88 ...read more