The American performance outdoor gear brand known as The North Face began as a San Francisco retail outlet in 1966. Two years later, the founders began designing their own technical climbing gear under the brand name.
The North Face offers gear and apparel across a very wide swath of outdoor pursuits, including climbing, hiking, skiing and running, in addition to indoor gym workout clothes. By 1990, The North Face had become the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
Today the company specializes in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. The North Face is a subsidiary of V.F. Corporation, which also owns Altra, Icebreaker, Timberland and Smartwool. Recently the V.F. Corporation announced the move of The North Face and other subsidiary headquarters to Denver, Colorado.
Industry headlines: Intriguing reads from around the web The North Face rejects order from oil company: The brand has refused to fill a large jacket order from a Texas oil and gas company, citing environmental principles. [19 News] Recall alert: Burley has recalled about 780 ...read more
Industry headlines: Intriguing reads from around the web Amazon and YETI sue counterfeiters: The companies have teamed up to bring a lawsuit against two San Diego residents who allegedly ran a scheme selling counterfeit YETI products on Amazon. Gear shop raises $300K for charity: ...read more
In an internal memo circulated to employees this week, Dick's Sporting Goods has announced that Todd Spaletto, the former group president of Wolverine Worldwide and global president of The North Face, has been hired as president of Public Lands, the new specialty outdoor chain ...read more
The guilt of e-commerce is real. On Cyber Monday this year, U.S. shoppers spent a record $10.8 billion in less than 24 hours, generating an incredible amount of packaging waste in the process. For outdoor industry consumers—people who care about the environment and ...read more
This is part two of a multi-part series. The next installments will be published in the coming weeks. You can read part one, about annual sales volume, here. Parts two and three of our 2020 SNEWS Retailer Survey are all about manufacturers—the best and most difficult of the ...read more
Industry headlines: Intriguing reads from around the web The North Face hacked: A cyberattack on The North Face has exposed customers’ names, addresses, birth dates, and phone numbers to hackers. [IT World Canada] Sun Valley snags major award: SKI magazine has named Sun Valley ...read more
VF Corporation, the parent company of Smartwool, Timberland, and The North Face, announced today that it has signed a definitive merger agreement to acquire the direct-to-consumer streetwear company Supreme. The deal is set to be completed before the end of the year. Supreme, ...read more
Industry headlines: Intriguing reads from around the web Columbia struggles: The brands’ share price plummeted 16 percent this week. [The Oregonian] New public land threat: The Trump administration has opened Tongass National Forest to logging. [Adventure Journal] Covid vs. the ...read more
A lot happened in the outdoor industry this month. Our own parent company, Pocket Outdoor Media, acquired a group of legacy media properties including the longstanding climbing mag Rock and Ice. Another group of magazines—including Bike, Powder, and Surfer—effectively folded. The ...read more
It's been 10 years since The North Face launched its widely praised charitable giving initiative Explore Fund, which has provided millions of dollars to outdoor nonprofits over the years. With a stated mission of enabling exploration and fostering a love of wild places, Explore ...read more
Lots of news has been coming out recently about companies joining the Time To Vote movement, which encourages employers to give their staff time off work on Election Day. Patagonia, The North Face, REI, L.L.Bean, and dozens of other outdoor businesses have gone in for the cause. ...read more
Industry headlines: Intriguing reads from around the web Tommy Caldwell bashes Trump: The president is going to “ruin rock climbing,” the pro climber wrote in a recent op-ed. [Rock and Ice] The North Face invests in diversity: The brand has put $7 million into a new initiative ...read more
Industry headlines: Intriguing reads from around the web Taking a stand: Sunlight Sports in Cody, Wyoming, posted an admirable and unequivocal message on Facebook this week. Customers who exhibit intolerant, hateful behavior will no longer be welcome in the store, the owners ...read more
VF Corporation announced today that, as part of wider organizational changes meant to better align the company's leadership, Steve Murray will be promoted to global brand president of The North Face. Murray replaces former TNF president Arne Arens, who will leave VF to pursue ...read more
Industry headlines: Intriguing reads from around the web Loss of a legend: Ang Rita Sherpa, the first man to climb Mount Everest 10 times, has died at 72. [CNN] Tragedy in Washington: A Seattle man died this week while hiking through white-out conditions in Mount Rainier National ...read more
VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first ...read more
[This is part three of a three-part series on 2020 gear trends. Read part one here and part two here.] Holly Phillips grew up in Ona, West Virginia, exploring the outdoors on fishing trips with her dad. The two would set out on a Friday evening, camp near a river, and start ...read more
People are 18 percent more likely to vote if they've formulated a plan to do so before election day. And this year, polls show that 70 percent of Americans would rather vote by mail than in person. That's the basic calculus that led to the creation of Protect Our Winter's newest ...read more
Stamping out racism The Outdoor CEO Diversity Pledge catalyzes business leaders to bust up the all-white club During the summer 2018 Outdoor Retailer show, Teresa Baker roamed the aisles and asked company leaders to sign her just-launched pledge to make outdoor businesses more ...read more
Industry headlines: Intriguing reads from around the web The North Face’s climate efforts: How TNF is stepping up to challenge Patagonia as the leader in business-backed climate advocacy. [CNBC] Outdoor Research earns FDA authorization: The Seattle-based brand is one of only four ...read more
Industry headlines: Intriguing reads from around the web VF’s social consciousness: The parent company of The North Face and Smartwool snagged the top spot on Barron’s List of Most Socially Conscious Companies. Representation on public lands: Surveys of national parks show that ...read more
Love 'em or hate 'em, virtual gatherings have likely been on your mind a lot this season. From experimental, techie affairs like the Thin Air Show to smaller, more intimate efforts at connection during the pandemic, workable replacements for in-person events have cropped up ...read more
Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors ...read more
Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue ...read more
