Steve Murray named president of The North Face - SNEWS

Steve Murray has been promoted to president of The North Face

The industry veteran will move from his role as president of the Americas region at VF Corporation to lead one of the company's three core brands.
Author:
Publish date:
Steve Murray, formerly president of the Americas region at VF, will take over as global brand president of The North Face. Courtesy VF Corporation. 

Steve Murray, formerly president of the Americas region at VF, will take over as global brand president of The North Face. Courtesy VF Corporation. 

VF Corporation announced today that, as part of wider organizational changes meant to better align the company's leadership, Steve Murray will be promoted to global brand president of The North Face. Murray replaces former TNF president Arne Arens, who will leave VF to pursue opportunities elsewhere. As part of the restructuring, Murray's former position as president of the Americas region will be eliminated.

“Steve is an incredibly strong and well-respected leader who knows our industry inside and out," said VF chief executive Steve Rendle in a statement announcing the news. "I look forward to working even more closely with him." 

Murray brings extensive industry experience to the role, including more than four years as president of Vans following VF’s acquisition of the brand in 2004, and a year as president of VF’s Action Sports division.

“As we work to become a more integrated brand-building company, we must operate differently and manage our core and emerging brands in differentiated ways in order to help each of them achieve their full potential,” said Rendle. “As we do this, it’s critical that we place our strongest talent on our most important opportunities to drive long-term, sustainable growth across our portfolio and in all geographies.”

As part of the changes, the leaders of VF's three core brands—The North Face, Timberland, and Vans—will now report directly to Rendle. In addition to Murray, these include Doug Palladini, global brand president for Vans, and Martino Scabbia Guerrini, interim global brand president for Timberland. VF is currently seeking a permanent president for Timberland, with Scabbia Guerrini serving temporarily. Kevin Bailey, president of the Asia Pacific region and emerging brands at VF, will also report directly to Rendle. 

Related

0

The numbers don't lie: VF is serious about inclusion

VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first ...read more

simon-english-48nerZQCHgo-unsplash

Industry Buzz: REI faces criticism, outdoor investments, VF's new retail experience, Nepal to permit climbers, Outerbike cancels events

Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors ...read more

Aerial view of Denver with mountains in the background

How VF Corp chose Denver as its new home

In a roundtable with reporters Wednesday afternoon, VF Corporation CEO Steve Rendle brought his company’s decision to move to Denver in line with the conglomerate's employee-centric ethics, attributing the move to a push to attract and keep talent in a location that matches ...read more

The North Face's new flagship on 5th Avenue in New York City features two full stories of tents and other technical mountaineering gear. White floor, lots of windows, two tents

VF closes all U.S. retail stores

VF Corp. is the latest big retailer to announce temporary closures due to coronavirus. Steve Rendle, VF chairman, president, and CEO announced in a press release that all VF retail locations—including The North Face, Icebreaker, Smartwool, and Timberland—will shutter through at ...read more

SteveRendle6

Steve Rendle promoted to VF Corp. President, COO

Steve Rendle, 55, continues to move up the ranks at VF Corp. The former The North Face President (2004-2009) and most recently president of VF’s Outdoor Group (including TNF, Timberland and Vans), was promoted to president and chief operating officer of parent company VF Corp., ...read more

The North Face President, Steve Rendle, Receives Distinguished Honor

SAN LEANDRO, California—November 9, 2007— The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced that its president, Steve Rendle, received The Mountain Institute's distinguished ...read more

Arne Arens The North Face president

The North Face promotes Arne Arens to president

Arne Arens is the new Global Brand President of The North Face. Arens has been with the company since 2010, first overseeing sales, marketing, merchandising, product development and direct-to-consumer activities in Europe, the Middle East, and Africa. In March, he became VP of ...read more

Travis Campbell, Jen McLaren

Exclusive interview with new leaders at Smartwool and The North Face

The same year Jen McLaren bought her first road bike, she completed her first century ride with the Smartwool team, traveling from Steamboat Springs, Colorado, to Salt Lake City, Utah, for Outdoor Retailer. She’s been riding ever since and this year on the way to Outdoor ...read more

TNFR_CLOSE_01

The North Face just released a unique collection of upcycled garments

Just in time for Earth Day, The North Face has announced the launch of a new line, "Remade," that champions the environmental benefits (not to mention style points) of repaired, upcycled garments. A result of the company's inaugural Renewed Design Residency—"a workshop dedicated ...read more