Steve Rendle promoted to VF Corp. President, COO

Former The North Face president keeps moving up the ranks at parent company.
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Steve Rendle, 55, continues to move up the ranks at VF Corp.

The former The North Face President (2004-2009) and most recently president of VF’s Outdoor Group (including TNF, Timberland and Vans), was promoted to president and chief operating officer of parent company VF Corp., including its contemporary and jeanswear divisions. Rendle was also elected to VF Corp’s board of directors.

Rendle takes over for Eric Wiseman, who will continue to serve as CEO and chairman of the board of VF Corp.

“We’re pleased to promote Steve to this important new role,” Wiseman said in a statement. “His accomplishments during his nearly 16 years with the company are many, including accelerating VF’s brand growth in the Americas, leading our Outdoor & Actions Sports coalition and serving as President at The North Face brand. Steve is a key member of our Operating Committee, which oversees our business around the world, and he has helped define and execute VF’s strategic plans. His passion for connecting with consumers and customers helps drive our Powerful Brands, Powerful Platforms, One VF approach.”

In his new role as president and chief operating officer, Rendle will oversee all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. He will also be responsible for VF’s global supply chain and direct-to-consumer platforms.

Wiseman continued, “VF is a growing global company and Steve is an outstanding leader with a proven track record of building brands and businesses. He is sharply focused on VF’s four essential growth drivers: leading in innovation, connecting with consumers, serving consumers directly and expanding geographically. As our president and COO, Steve will have responsibility across the business as we continue to build our powerful brand and distribution platforms that deliver consistent growth and return to shareholders.”

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