Industry headlines: Intriguing reads from around the web

$2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch]

Rue Mapp on the Today Show: The founder of Outdoor Afro appeared on the program to discuss the path toward building true diversity, equity, and inclusion in outdoor recreation. [The Today Show]

The world’s oldest heliskier: 94-year-old Gordon Precious has set a new record as the oldest person to ski out of a helicopter.

Removing Robert E. Lee from parks: Sequoia and Kings Canyon National Parks in California are removing references to the Confederate general from exhibits and other informational material. [KCRA]

The future of travel: Companies catering to outdoor travelers are rethinking their business models to include more options for isolation. [The New York Times]

The leadership of outdoor companies: An examination of the outdoor industry’s key role in promoting corporate social responsibility. [Fast Company]

Inclusive hiring: Serilda Summers-McGee, founder of Workplace Change, discussed building a diverse workforce on the podcast How I Hire this week.

GearJunkie’s new editor-in-chief: Adam Ruggiero has stepped up to lead the editorial team for the publication.

Gore Fabrics Division sets new standards: The makers of GORE-TEX have outlined new sustainability goals that reach as far forward as 2050. 

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Outdoor companies pull digital ads: The North Face, REI, and Patagonia were among the first companies to protest Facebook and Instagram's tolerance of hate speech by pulling advertising from the platforms through July.

Bollé's new try-on tech: The brand has released new technology to help customers test products digitally.



Industry Buzz: Racist vandalism in national park, BOA acquired for $454M, back up your DEI pledge, sustainability in the industry, adventure grants

Industry headlines: Intriguing reads from around the web Hateful vandalism in Tennessee: Officials are searching for suspects after someone vandalized the Great Smoky Mountains National Park entrance sign with a message that read “black lives don’t matter.” [CNN] BOA Technology more

A tag on a Patagonia shirt being lifted to reveal a message on the underside: "Vote the assholes out."

Industry Buzz: Patagonia hides political message on clothing tags, body recovered in Colorado, ski ticket changes, Jeremy Jones, outdoor voters

Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in more

Purple canyon formations against a hazy sky.

Industry Buzz: TNF's climate work, Outdoor Research earns FDA authorization, Columbia sponsors NASCAR, plus-size gear, Outdoor Retailer launches design series

Industry headlines: Intriguing reads from around the web The North Face’s climate efforts: How TNF is stepping up to challenge Patagonia as the leader in business-backed climate advocacy. [CNBC] Outdoor Research earns FDA authorization: The Seattle-based brand is one of only four more

Great Smoky Mountain, the nation's most-visited national park, has released a plan for reopening. Courtesy Unsplash.

Industry Buzz: Ski resort openings, On Running, Rue Mapp, Merrell's new film

Industry headlines: Intriguing reads from around the web Ski resorts open: Some Oregon ski areas are gearing up to reopen. [Oregon Public Broadcasting] Shoe launch during the pandemic: Why did On Running launch a new product during the coronavirus crisis? [Fast Company] Q&A with more

Outdoor City at Mt. Bachelor

Industry Buzz: Outdoor City, Jeremy Jones and POW, Rue Mapp, PrimaLoft, Rumpl, and more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, more

Mountains with an orange sky and water reflecting the sunset

Industry Buzz: Court approves MEC sale, donating PPE to poll workers, ebikes in national parks, Chris Burkard's new film, graffiti on public lands

Industry headlines: Intriguing reads from around the web MEC sale advances: A Canadian court has approved the sale of the co-op to an American investment firm. Members of the protest group called Save MEC have announced a virtual town hall to discuss next steps. [Simcoe Reformer, more

Blue glacier in the middle of forest with yellow trees

Industry Buzz: Columbia share price plummets, Trump opens public lands for logging, the pandemic threatens New England skiing, how to build ethical corporations

Industry headlines: Intriguing reads from around the web Columbia struggles: The brands’ share price plummeted 16 percent this week. [The Oregonian] New public land threat: The Trump administration has opened Tongass National Forest to logging. [Adventure Journal] Covid vs. the more


Industry Buzz: REI faces criticism, outdoor investments, VF's new retail experience, Nepal to permit climbers, Outerbike cancels events

Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors more

Female moose standing in a clearing by a river with forest around.

Industry Buzz: Support outdoor journalism, how Artz runs REI, Grassroots Connect's new show dates, Access Fund Summit Celebration, new leadership at Burton

Industry headlines: Intriguing reads from around the web Here’s an idea: Why not use all the unspent trade show dollars from 2020/21 to support journalism in the outdoor industry? [Pale Morning Media] How Artz runs REI: A look at how the chief executive of REI has handled changes more