Industry headlines: Intriguing reads from around the web

Ski resorts open: Some Oregon ski areas are gearing up to reopen. [Oregon Public Broadcasting]

Shoe launch during the pandemic: Why did On Running launch a new product during the coronavirus crisis? [Fast Company]

Q&A with Rue Mapp: The founder of Outdoor Afro discusses how her mission to connect an inspire people of color in the outdoors has grown and changed in the last 11 years. [Bay Nature]

Donate shoes to first responders: If you live in Alabama, here's how to provide footwear to those on the frontlines of the pandemic fight. [Montgomery Advisor]

Great Smoky Mountain NP to reopen: The nation's most-visited national park has released a plan to resume operations. [WATE]

Deep clean your gear: Quarantine is the perfect time to clean your travel equipment. Here’s how. [Afar]

The new normal: An op-ed about reentering outdoor recreation in a strange new world. [Kent Reporter]

Merrell presents “TranSending”: The new film “follows the journey of Erin Parisi as she comes into her own identity as a transgender woman and trains for the Seven Summits.”

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Google's latest move: In a bid to steal product search traffic from Amazon, Google has implemented a new policy that will help small retailers.

Osprey develops a new program: The brand has rolled out an initiative that promotes a healthy relationship between brands and retailers.

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