Keep up by reading Industry Buzz. Here are today's top headlines:
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- This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, and there will also be hiking, climbing, and more. Stay tuned next week for a recap.
- Public lands win: The Protect Our Winters Action Fund represented by 45 athletes, brands, and resorts stormed the Hill to meet with lawmakers this week. While they were there, the House passed the Arctic Cultural and Coastal Plain Protection Act, which prohibits the Bureau of Land Management from opening the treasured area in Alaska to oil and gas projects.
- Watch: The Senate Democrats' Special Committee on the Climate Crisis heard from Jeremy Jones and Caroline Gleich about how climate change impacts winter sports, threatening jobs and hurting the tourism industry.
- New Plastic Impact Alliance members: BoldBrew, Dakine, Phunkshun Wear, Tervis, Zoic Clothing, Duckworth, and Snowsports Industries America joined the alliance this week to move toward plastic-free trade shows.
- Funny: A new pop-up national park offers 500 square feet of pristine wilderness for the next two days. “Starting bright and early this morning and continuing through dusk tomorrow, the best Instagram opportunity in the city will be the Pavati National Park, with its .000017935 square miles of scenic vistas, 15-foot-long hiking trails, and over 10 species of flora and fauna,” said pop-up organizer Kellen D’Agostino. (From The Onion)
- Award: Rue Mapp, founder and CEO of Outdoor Afro and a KEEN Footwear ambassador, was awarded the prestigious Heinz Award for Championing Diversity in Conservation Leadership. She was “honored for her role in developing and training a national network of African American conservation leaders, for building a more diverse voice in natural resource stewardship, and for inspiring African Americans to rediscover their historic connections to the outdoors.”
- Gearo, an online marketplace for outdoor gear rentals, has partnered with Chimani, the leading national park mobile app. Together, they'll strive to connect humans with the outdoors by educating people on where to go and gearing them up for their next adventure.
- Merrell hired a new global brand president and announced that Sue Rechner is leaving.
- CamelBak has hired Mike Valvano as the brand’s new director of soft goods and sport. Valvano will oversee product management and overall business strategy for soft goods and sport bottles in domestic and international markets.
- Rumpl has named rygr its public relations agency of record.
- PrimaLoft has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media.