PrimaLoft

Get ready for round two, everyone. After debuting its first all-digital trade show this summer, learning from industry feedback, and making tweaks to the format, Outdoor Retailer is ready to go forward with its second iteration of the online show in just a few weeks. A ...read more

We used to come to Outdoor Retailer just to ogle gear, but these days, we’re devoting just as much attention to our industry’s environmental and social impacts. “Responsibility” may have been the biggest buzzword from last week’s convention: Attendees rallied against climate ...read more

Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Trade show talk: Nora ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Attention Plastic Impact Alliance members: If you're exhibiting at Outdoor Retailer, please click here to get your PIA booth signage. We'll deliver it at the ...read more

Led by its Relentlessly Responsible mission, PrimaLoft has discovered a way to bond insulation fibers without using a high-heat oven, reducing carbon emissions by as much as 48 percent. The new technology is called PURE, which stands for Produced Using Reduced Emissions. It ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] This weekend: SNEWS Assistant Editor Amelia Arvesen is heading to Bend, Oregon, to attend a new outdoor festival called Outdoor City USA. Bikes will be abundant, ...read more

Didn’t make it to this year’s show? We’ve got you covered. We prowled the floor for three full days in search of new products that your customers will be scrambling for. Here are 25 of the most interesting products at this year’s Outdoor Retailer Summer Market. A “scrappy” ...read more

You made it to the finish line of Outdoor Retailer. We hope your whole show was successful and filled with stoke. Here are a few of the things you might've missed from Day 3: Catch up on Day 1 and Day 2. In the afternoon of Day 3, a group of Plastic Impact Alliance members met to ...read more

Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. The Dawn Wall, the movie about climbers Tommy Caldwell and Kevin Jorgeson, is on Netflix—good news if you missed it in theaters or want to watch it again and ...read more

Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in ...read more

Apparel is a lifeblood of the outdoor industry, with new jackets, shirts, and pants canvassing the Outdoor Retailer Snow Show floor. But a dizzying pace of changing trends, colors, and concepts means an insane amount of clothing is created and eliminated all the time. And herein ...read more

Celebrating groundbreaking achievements in outdoor gear, the inaugural Outdoor Retailer Innovation Awards honored new products that change the way we adventure outdoors. From sustainable solutions to revolutionary creations, 20 distinguished judges with backgrounds in retail, ...read more

In the debut of our new trade journal, and in the following issues, you'll find stories that dig deep into important issues the outdoor industry faces. Not displaying properly? Read directly on ISSUU here Features The End of Elite: When Walmart marketed Black Diamond last ...read more

When PrimaLoft took home the overall Innovation Award at Outdoor Retailer Winter Market last Thursday for its biodegradable synthetic insulation, little did we know the brand had another invention up its sleeve. On Tuesday, PrimaLoft announced its new Bio performance fabric, a ...read more

Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more

This show marks the first time that Outdoor Retailer Winter Market has been held in November, a change that was made to help retailers and brands sync up during the seasonal buying cycle. We talked to people on the show floor to see how that translated in real time. Naturally, ...read more

Nearly three dozen of the outdoor industry's most innovative products and technologies will be on display on the show floor at Outdoor Retailer Winter Market. Outdoor Retailer yesterday released the list of 32 finalists of the Innovation Awards, recognizing design, innovation, ...read more

Imagine if at the end of a jacket's life, instead of throwing it away or donating it, you could plant it right in your garden alongside your vegetables and flowers. Today, PrimaLoft introduced a new type of synthetic insulation based off of that thinking. The new material is ...read more

Small plastics are a big problem. The more scientists look for microplastics (or tiny plastic particles smaller than 5mm—about the size of a sesame seed), the more they find, even in seemingly pristine areas such as polar regions, glaciers, and river headwaters worldwide. And ...read more

The Outdoor Industry Association has elected a new board member and re-elected two others. Scott Buelter, CEO of Ascent360, will join the board of directors at an upcoming meeting before Outdoor Retailer Summer Market. Mike Joyce, president and CEO of PrimaLoft, and Mark ...read more

Improved technology and manufacturing techniques bring new ingredients to the baffles. Beyond the bird Synthetics, perpetually living in the shadow of down, are poised for a breakout year. A new class of insulations presents solutions to three of the problems that have limited ...read more