Read the digital issue of The Voice, No. 1

Click through 100 pages of the first edition.

In the debut of our new trade journal, and in the following issues, you'll find stories that dig deep into important issues the outdoor industry faces. 

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The End of Elite: When Walmart marketed Black Diamond last summer, the resulting fiasco stirred up a long-simmering identity crisis, causing the industry to look in the mirror and ask: Who are—and aren't—we? Page 64.

CoolShops: Multisport challenges, tutorial videos, open-arms outreach: These 10 shops show what it takes to kill it in retail today. Page 72.

The Long Arm of REI: The brand wields unmatched power in the industry. But is it a benevolent leader of the 800-pound gorilla of the outdoor world? Page 80.

Safe Outside? An eye-opening look at the groundbreaking SNEWS survey on sexual harassment and sexual assault in the outdoor industry. Page 84.

Copycat Gear: Evolving technology has made it easier than ever for brands to knock off a competitor's gear. Some call such companies a boon—others, a threat. Page 88.


Industry Buzz: Rentals and demos are booming as more skiers travel in search of stoke. Page 13.

Your Next Customer: Enough with the calls to get people of color outside. We're there—you're just not speaking our language. Page 16.

Numerology: These key stats define the health of the outdoor industry today. Page 17.

Show Biz: Breaking down what you'll cough up at different type of trade shows. Plus: Do we really need three national shows? Page 18.

Shop Talk: Grassroots Outdoor Alliance and Sierra Designs launch an exclusive for member stores. Page 21.

Messaging: Hotels + gear = the freshest way to meet customers. Page 22.

In Brief: VF Corp, Interbike, and three-day OR. Page 24.


Fresh Faces: Meet a freshman Congresswoman, a queer advocate, a designer, and a leader in conservation and diversity. Page 27.

Unfiltered: Hey, brands: "Exposure" for your ambassadors doesn't pay their bills. Page 30.

Road Rules: Three reps share their tips, tools, and must-haves for life on the road. Page 31.

The Convo: What's your identity got to do with your work in the outdoors? Three industry members talk through it. Page 32.

Homage: Props for reps; one of our own battles cancer; volunteers save national parks during the government shutdown. Page 34.


Breakthrough: The North Face aims to dethrone Gore-Tex as king of waterproof breathable tech. Page 36.

The Trend Report: What's selling now—and will be soon—according to our expert panel of retailers and brand innovators. Page 38.

Voice 50: The coolest new products of the season, ranked. Page 50.

EcoFront: PrimaLoft breaks it down with a new biodegradable fabric; does recycling really rule? Page 62.


Magazine cover of The Voice. Illustration of hiker moving towrds a snow-capped mountain with blue sky

Read the digital issue of The Voice, No. 2

The issues you hear in the hallways of trade shows and in conversations at your store or business? We explored those on paper. Our new trade journal, The Voice, dives into the big questions facing our industry. Read our latest issue online or subscribe to receive a hard copy. more

Hand holding magazine over grass. Coverlines include The Voice, Crushing Amazon and the artwork shows a skier in orange with a blue and white background

Read the digital issue of The Voice

“The best outdoor trade magazine…ever.” “Must-read for anyone in the outdoor industry.” “The Voice fearlessly tackles all of the outdoor industry’s biggest, most complicated topics.” These are just some of the comments that have rolled in about issue #1 and issue #2 of The more

the voice 50_2

The Voice 50, Pt. 1

Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in more


The Voice: Read the Winter 2021 digital edition

In this issue of our award-winning magazine, we zero in on some of the major sustainability issues, challenges, and solutions facing the outdoor industry: Does the industry make too much product, and if so, how can we stop? The dirty banks undercutting outdoor companies' more

Magazine cover: The Voice. Illustration of two hikers on a trail wearing masks

Read the summer issue of The Voice

Deep coverage of the coronavirus pandemic and how it has impacted the outdoor industry. A look into the future of trade shows. A special investigation into pro deal abuse A passionate case for why we all need to elevate diversity, equity, and inclusion efforts to the same level more

The Voice issue #1 cover

We'll mail you a free copy of The Voice

The show floor at Outdoor Retailer Snow show was abuzz last week about The Voice, our new independent trade journal for the outdoor and snow sports industry. We tackled big, important, difficult topics, like REI's role and impact, sexual harassment and assault, trade shows, more

Cover teaser of The Voice, Winter 2021

A sneak peek of The Voice, Issue 5

It's almost here. The next issue of The Voice is currently being printed, and copies will start hitting mailboxes early next month. To get your hands on a copy, you must subscribe by December 30. Any subscription payments that come in after the 30th will be rolled over and more

The Voice, a magazine cover mock up

The Voice: FAQ

What date will the first issue drop? Day 1 of the Outdoor Retailer show, January 30, 2019. How many days of issues? The Voice is not a daily show magazine. It’s a single premium magazine that is timed to drop at the the show. For digital daily show coverage, opinions, and more


Outdoor Trend Report, Part 3: Promoting inclusion through affordable gear

[This is part three of a three-part series on 2020 gear trends. Read part one here and part two here.] Holly Phillips grew up in Ona, West Virginia, exploring the outdoors on fishing trips with her dad. The two would set out on a Friday evening, camp near a river, and start more