Read the digital issue of The Voice, No. 2
The issues you hear in the hallways of trade shows and in conversations at your store or business? We explored those on paper. Our new trade journal, The Voice, dives into the big questions facing our industry. Read our latest issue online or subscribe to receive a hard copy.
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Features
Growing Pains: The road to a move diverse industry is paved with hurt feelings. That's progress. By James Edward Mills. Page 68.
Sex and Power in the Outdoor Industry, Part II: How harassment and abuse happen in this business—and what we must do to stop it. By Rachel Sturtz. Page 72.
Is Your Paycheck Big Enough?: Find out who makes what: Inside our exclusive outdoor industry salary survey. Page 80.
Death of a Salesman: Weeks on the road, shrinking commissions, cutthroat competition. It's rough out there for an independent sales rep. By Corey Buhay. Page 88.
The Next Generation: You can't run your shop forever. How will you protect your legacy? Plus: 8 retailers spill their succession stories. By Tracy Ross. Page 92.
Rise of Pay-to-Play: Advertisers are wielding increasing influence over what was once sacred editorial space: the gear review. By Kelly Bastone. Page 98.
Business
Industry Buzz: Get certified against climate change. Page 15.
Your Next Customer: Adaptive athletes need gear, too. Page 18.
Numerology: See which brands rule our polls. Page 19.
Shop Talk: Bone up on crucial math for retailers. Page 20.
Doing Good: Why haven't B Corps caught on? Page 21.
Messaging: Mainstream brands love our celebs. Page 22.
In Brief: Transitions at adidas Outdoor, small trade shows grow up & more. Page 24.
Show Business: We take on single-use plastic. Page 26.
Face Off: Debate the fate of specialty retail. Page 28.
Culture
Fresh Faces: Meet an artist, an activist, a trans camp founder & an entrepreneur. Page 31.
Unfiltered: Time to break the pro deal habit. Page 34.
Nine to Five: Is the industry missing out by not embracing remote work? Page 36.
The Dirt: Climbing takes over the silver screen. Page 37.
Homage: Love for used gear shops; the climate change politician; happy birthday, Dick Kelty; a retro pack comes back. Page 40.
Five Hard Questions: Three PR pros dish on dealing with a crisis, media gripes, repping bad products & more. Page 42.
Gear
The Voice 50: Check out our rankings of the hottest new gear of the summer season. Page 45.
The Trend Report: See what's selling now—and what will be in the future—according to our panel of retailers and brand innovators. Page 56.
EcoFront: Mountain Hardwear nixes toxic chemicals in tents; brands get up to speed on REI's new sustainability standards. Page 66.








