Read the digital issue of The Voice, No. 2

100 pages of thought-provoking stories about the outdoor industry

The issues you hear in the hallways of trade shows and in conversations at your store or business? We explored those on paper. Our new trade journal, The Voice, dives into the big questions facing our industry. Read our latest issue online or subscribe to receive a hard copy.

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Growing Pains: The road to a move diverse industry is paved with hurt feelings. That's progress. By James Edward Mills. Page 68.

Sex and Power in the Outdoor Industry, Part II: How harassment and abuse happen in this business—and what we must do to stop it. By Rachel Sturtz. Page 72.

Is Your Paycheck Big Enough?: Find out who makes what: Inside our exclusive outdoor industry salary survey. Page 80.

Death of a Salesman: Weeks on the road, shrinking commissions, cutthroat competition. It's rough out there for an independent sales rep. By Corey Buhay. Page 88.

The Next Generation: You can't run your shop forever. How will you protect your legacy? Plus: 8 retailers spill their succession stories. By Tracy Ross. Page 92.

Rise of Pay-to-Play: Advertisers are wielding increasing influence over what was once sacred editorial space: the gear review. By Kelly Bastone. Page 98.


Industry Buzz: Get certified against climate change. Page 15.

Your Next Customer: Adaptive athletes need gear, too. Page 18.

Numerology: See which brands rule our polls. Page 19.

Shop Talk: Bone up on crucial math for retailers. Page 20.

Doing Good: Why haven't B Corps caught on? Page 21.

Messaging: Mainstream brands love our celebs. Page 22.

In Brief: Transitions at adidas Outdoor, small trade shows grow up & more. Page 24.

Show Business: We take on single-use plastic. Page 26.

Face Off: Debate the fate of specialty retail. Page 28.


Fresh Faces: Meet an artist, an activist, a trans camp founder & an entrepreneur. Page 31.

Unfiltered: Time to break the pro deal habit. Page 34.

Nine to Five: Is the industry missing out by not embracing remote work? Page 36.

The Dirt: Climbing takes over the silver screen. Page 37.

Homage: Love for used gear shops; the climate change politician; happy birthday, Dick Kelty; a retro pack comes back. Page 40.

Five Hard Questions: Three PR pros dish on dealing with a crisis, media gripes, repping bad products & more. Page 42.


The Voice 50: Check out our rankings of the hottest new gear of the summer season. Page 45.

The Trend Report: See what's selling now—and what will be in the future—according to our panel of retailers and brand innovators. Page 56.

EcoFront: Mountain Hardwear nixes toxic chemicals in tents; brands get up to speed on REI's new sustainability standards. Page 66.


The Voice issue #1 cover

Read the digital issue of The Voice, Issue No. 1

In the debut of our new trade journal, and in the following issues, you'll find stories that dig deep into important issues the outdoor industry faces.  Not displaying properly? Read directly on ISSUU here Features The End of Elite: When Walmart marketed Black Diamond last more

Hand holding magazine over grass. Coverlines include The Voice, Crushing Amazon and the artwork shows a skier in orange with a blue and white background

Read the digital issue of The Voice

“The best outdoor trade magazine…ever.” “Must-read for anyone in the outdoor industry.” “The Voice fearlessly tackles all of the outdoor industry’s biggest, most complicated topics.” These are just some of the comments that have rolled in about issue #1 and issue #2 of The more

Magazine cover: The Voice. Illustration of two hikers on a trail wearing masks

Read the summer issue of The Voice

Deep coverage of the coronavirus pandemic and how it has impacted the outdoor industry. A look into the future of trade shows. A special investigation into pro deal abuse A passionate case for why we all need to elevate diversity, equity, and inclusion efforts to the same level more

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Welcome to The Voice, issue #2

At the Outdoor Retailer Snow Show in January, we were so thrilled to drop the first issue of The Voice, our independent, unfiltered, engaged outdoor industry trade mag to critical acclaim. Subscribe to The Voice And now, as Summer Market approaches, we’re busy working on issue more


Copycat gear in startup nation

There was a time in Tayson Whittaker’s life when $200 was a lot of money. In 2014, when Whittaker was a 23-year-old finance student at Southern Utah University, he struggled to come up with enough cash to buy ultralight backpacking gear. He already had a closet full of hunting more

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The Voice 50, Pt. 2

Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in more

the voice brick wall 2

We need your feedback on The Voice

As the leading outdoor industry trade publication, we strive to serve you, our readers. That's why we launched The Voice and that's why we're circulating the first reader survey. We want to know what you think, want, like, or dislike—we're asking for total, brutal honesty. The more

Woman in yellow jacket standing on a cliff watching sunset

HER Voice

The outdoor industry is a progressive one. It is filled with idealists, people in search of no less than a better world. We publicly take stands for environmental conservation, for clean water, and social justice. We risk our reputations, we speak out, and we moved our biggest more

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Poll: What are you most excited to read in the summer issue of The Voice?

Today is a very special day for us here at SNEWS. Our print publication, The Voice, heads to the presses this evening despite major pandemic-related disruptions to the production process. We're very proud of everyone on the team for getting the issue across the finish line more