Editor’s note: Welcome to issue #2 of The Voice

Get a sneak peek at the next edition of our critically acclaimed outdoor trade magazine
Author:
Publish date:
Someone holding the voice against a brick wall

Independent. Unfiltered. Engaged. The inaugural issue of The Voice was met with widespread praise. "It's absolutely the best trade magazine I have read in years. Maybe ever," said John Williams of Pack 'n' Paddle.

At the Outdoor Retailer Snow Show in January, we were so thrilled to drop the first issue of The Voice, our independent, unfiltered, engaged outdoor industry trade mag to critical acclaim.

And now, as Summer Market approaches, we’re busy working on issue #2. Many of you have asked what’s in store, so here’s a peek behind the curtain into some of the stories we’re working on.*

Is Your Paycheck Big Enough? The results of our exclusive salary survey are in, thanks to the thousands of you who participated. We’ll break down what people in the outdoor industry are really making—from retail clerks to PR flaks to sales reps to C-suite brand executives. Plus: Real people from a cross-section of the industry share their salaries and career paths; an investigation into the outdoor industry’s wage gap; are unpaid internships ethical?; insider tips on landing your next raise; and more.

Sex and Power in the Outdoor Industry, Part II In issue #1, we revealed the startling results of our groundbreaking survey into sexual assault and sexual harassment in the outdoor industry. In this issue, we dive deep into some of the most disturbing patterns in our data—from athletes abusing their status to women not self-reporting rape, from men using their power position to coerce women into sex, and the prevalence of incidents occurring at trade shows and tied to alcohol use—with personal stories from victims. By Rachel Sturtz

The Path to an Inclusive Outdoor Industry anger, frustration, divisiveness, cluelessness, and privilege: These words describe our industry’s tumultuous journey toward diversity, equity, and inclusion (DEI). How exactly will we come together on this racially charged issue? A thoughtful look into our past mistakes (including the recent Camber Outdoors Equity Pledge controversy) and the path forward. By James Mills

The Next Generation of Specialty Outdoor Retail Nationwide, specialty retailers are grappling with succession planning for their shops as they face retirement. Why passing on the business can be so challenging—and how several retailers are handling the transition. By Tracy Ross

Sales Rep Confidential Crazy pressure to sell, battling Amazon and DTC sales, rising costs, endless road miles. Life isn’t easy for today’s reps, and they’re finally speaking up about it. By Corey Buhay

Our departments are brimming with provocative ideas, outspoken opinions, diverse voices, and important issue coverage. We’ll be diving into these questions and so many more:

  • Are all gear reviews really pay to play?
  • Is brick-and-mortar specialty retail doomed or poised for greatness?
  • Are pro deals killing our industry?
  • Are B-Corps the future of our industry?
The Voice 50 gear picks 2019

In The Voice 50, we cut to the chase to deliver only the most promising products of the season, ranked from one to 50.

And of course, you’ll get in-depth trend reporting in all the key summer categories courtesy of our retailer panel and our picks for the 50 hottest products of the season (ranked!) in The Voice 50.

If you’ve got feedback on The Voice or ideas for topics you want to read about, please shoot me an email at khostetter@aimmedi.com. We want The Voice to include yours.

—Kristin 

P.S. If you’d like to advertise in The Voice, please contact Sharon Houghton at shoughton@aimmedia.com.

*Details and stories may change 

The Voice logo

Independent. Unfiltered. Engaged.

Related

The Voice, a magazine cover mock up

Editor’s Note: Welcome to The Voice

Change feels good. I couldn’t be more excited to share the news that we are launching a brand new outdoor and snowsports industry print and digital trade magazine. It’s called The Voice. The mission is simple: to be the voice of the industry, and to tackle—head-on—all the ...read more

Magazine cover of The Voice. Illustration of hiker moving towrds a snow-capped mountain with blue sky

Read the digital issue of The Voice, No. 2

The issues you hear in the hallways of trade shows and in conversations at your store or business? We explored those on paper. Our new trade journal, The Voice, dives into the big questions facing our industry. Read our latest issue online or subscribe to receive a hard copy. ...read more

I was recently called out as a racist on Facebook. The truth hurts. Orange text on black background

Editor's Note: Hard truths about my racist behavior

I was recently called out as a racist on Facebook.  The truth hurts. The post came from a writer whose work I declined to publish. At first, her words flung me into a cyclone of overlapping emotions ranging from shock and anger to remorse and depression. I wallowed in self-pity, ...read more

Magazine cover: The Voice. Illustration of two hikers on a trail wearing masks

Read the summer issue of The Voice

Deep coverage of the coronavirus pandemic and how it has impacted the outdoor industry. A look into the future of trade shows. A special investigation into pro deal abuse A passionate case for why we all need to elevate diversity, equity, and inclusion efforts to the same level ...read more

Hand holding magazine over grass. Coverlines include The Voice, Crushing Amazon and the artwork shows a skier in orange with a blue and white background

Read the digital issue of The Voice

“The best outdoor trade magazine…ever.” “Must-read for anyone in the outdoor industry.” “The Voice fearlessly tackles all of the outdoor industry’s biggest, most complicated topics.” These are just some of the comments that have rolled in about issue #1 and issue #2 of The ...read more

The Voice magazine displayed on dark wood table. Cover image is of a skier in orange with the coverline Crushing Amazon

An editor's note in the spirit of transparency

Dear friends and colleagues, First, I hope this note finds you healthy and safe and in good spirits during this surreal time in our lives. The ripple effects of the coronavirus on our industry—on all industries, really—is equal parts terrifying and heartbreaking. But we will get ...read more

An array of water bottles--from Stanley, CambelBack, Klean Kanteen, EcoVessel, Avex, Liberty, Hydro Flask, Nalgene, Purist, and others on a beige YETI cooler

Editor’s note: Let’s reject single-use plastic at the next OR show

As I sat in the audience of the Industry Breakfast at the most recent Outdoor Retailer Snow Show, my eyes kept drifting to the side of the stage. The esteemed panelists were discussing the Outdoor Business Climate Partnership, a new collaboration between Outdoor Industry ...read more

Cover teaser of The Voice, Winter 2021

A sneak peek of The Voice, Issue 5

It's almost here. The next issue of The Voice is currently being printed, and copies will start hitting mailboxes early next month. To get your hands on a copy, you must subscribe by December 30. Any subscription payments that come in after the 30th will be rolled over and ...read more

Magazine open to page that says The Voice 50 with yellow down jacket featured on blue background.

Get your in-line, classic products featured in The Voice

As we continue to report on the many challenges facing the outdoor industry during the coronavirus crisis, we’re hearing a lot about supply chain disruptions and the need to push sell-through of products already in stores and warehouses. We want to help. That’s why we’re ...read more