Outdoor Retailer Summer Market

It's no secret that the pandemic complications of 2020 were ruthlessly unkind—and in some cases, nearly disastrous—to trade shows in the outdoor industry. All through last year, industry pros repeated the phrase "back to normal" like a mantra, looking ahead to summer 2021 when, ...read more

Outdoor Retailer, the largest outdoor trade show in the country and a cardinal event on the industry's annual calendar, cancelled its annual Summer Market Thursday as a precautionary measure against the spread of coronavirus. Outdoor Retailer released the following statement: ...read more

As retailers, we all choose our own buying adventure, beginning with what shows we elect to attend. Shows are, of course, a key part of specialty retail business. They are efficient places to see key vendors, nurture relationships, partake in learning opportunities, and so much ...read more

Believe it or not, a zero-waste trade show is within our reach, especially if the industry rallies around the idea in the same way they did to ditch single-use plastic at Outdoor Retailer Summer Market last month in Denver, Colorado. Not only were single-use water bottles few and ...read more

Though shrouded in speculation and controversy, Cannabidiol—more commonly known as CBD—has quickly become trendy and it's emerging in the outdoor industry. Last year, the U.S. saw the federal decriminalization of hemp with the Farm Bill, further opening markets to the cannabis ...read more

Summer Market 2019 was just my third Outdoor Retailer show, so the experience still leaves me a little giddy and starstruck. This time around I met some of the founders behind my favorite brands, chatted with my Instagram heroes, and also cruised the show floor— attending panel ...read more

At every Outdoor Retailer, attendees find reasons to celebrate: new products, the gathering of friends, new seasons. Anniversaries are also another reason. Here are a dozen-plus brands that marked monumental birthdays at the show last week. ...read more

Didn’t make it to this year’s show? We’ve got you covered. We prowled the floor for three full days in search of new products that your customers will be scrambling for. Here are 25 of the most interesting products at this year’s Outdoor Retailer Summer Market. A “scrappy” ...read more

You made it to the finish line of Outdoor Retailer. We hope your whole show was successful and filled with stoke. Here are a few of the things you might've missed from Day 3: Catch up on Day 1 and Day 2. In the afternoon of Day 3, a group of Plastic Impact Alliance members met to ...read more

Happy Outdoor Retailer Summer Market. We hope your Day 2 has been just as energizing as Day 1. Here are a few of the things you might've missed: On Monday night, the ninth annual Inspiration Awards by Outdoor Retailer honored a slew of deserving individuals. Vericool Coolers won ...read more

Happy Outdoor Retailer Summer Market. We hope your Day 1 has been packed with discoveries and fruitful meetings. Here are a few of the things you might've missed: Afdhel Aziz, author of Good is the New Cool, was the keynote speaker at the Outdoor Industry Association Breakfast. ...read more

In December 2018, expanded polystyrene (EPS) foam—more commonly known as Styrofoam—was officially banned from Maui's shores. Darrell Jobe, who was vacationing on those pristine beaches the same weekend, was completely on board with the idea. Upon entering a store to find a ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] During Outdoor Retailer Summer Market, we'll be publishing a roundup of news blurbs called "What You Missed," so you can stay informed of all the show floor ...read more

Sample cups just might have the shortest lifespan out of any disposable product. After one sip or bite, they're tossed into the trash. But a new program debuting at Outdoor Retailer offers a sustainable alternative. Vessel Works, a stainless steel reusable cup service, has teamed ...read more

Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more

Outdoor Retailer has partnered with Nalgene to get a 32-ounce plastic Nalgene bottle into every set of hands attending Summer Market next week. And there will be no shortage of places to fill them, either. With more refill stations in common areas and scores of Plastic Impact ...read more

Jennifer Anderson, online merchandising manager at Gear Coop, made a promise to herself for 2019: that she'd be more mindful of her plastic waste. She started by seeking reusable plastic shampoo and soap bottles and now she's learning to make bread to avoid the plastic bags that ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] The Outdoor Business Climate Partnership (OBCP)—comprised of the Outdoor Industry Association, Snowsports Industries America and the National Ski Areas ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

At the Outdoor Retailer Snow Show in January, we were so thrilled to drop the first issue of The Voice, our independent, unfiltered, engaged outdoor industry trade mag to critical acclaim. Subscribe to The Voice And now, as Summer Market approaches, we’re busy working on issue ...read more

Osprey is taking the Summer Outdoor Retailer Plastic Impact Promise a step further and encouraging their Happy Hour attendees to bring their own reusable pint cup. For every reusable pint cup attendees bring to Osprey’s Happy Hour on Day 1, Osprey will fill it with beer and make ...read more

When Outdoor Industry Association posted a letter saying the January Outdoor Retailer show is "still too late for many outdoor brands and likely will not be sustainable for years to come," Snowsports Industries America was taken aback. After the energy and momentum at the first ...read more

SAN JUAN CAPISTRANO, CALIF. – (July 3, 2018)— Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today named Lisa Ramsperger public relations manager, effective immediately. Ramsperger brings nearly twenty years of public relations ...read more

Since registration for Outdoor Retailer Summer Market opened up to everyone beyond exhibitors, Jennifer Holcomb said they’ve seen the expected uptick of attendees confirming they’re coming within the first week. But the senior marketing director of the show says even though ...read more