• Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons interested in promoting mountaineering safety, as part of their own enjoyment of the sport,” said Larry Penberthy, MSR Founder, in the company’s first newsletter in 1969.
MSR

MSR released vintage pictures to go along with their archived press releases from the company's beginnings.

  • PrimaLoft concluded its search for a Senior Vice President of Global Marketing and announced that Jim Frazier will take on the role. Frazier brings with him a lifetime of product design, product development, market positioning and go-to-market strategy experience.
  • Vasque has expanded its sales team to include two new agencies—The Steve Ray Outdoor Sales team, which will cover California, Nevada and Arizona, and Waypoint Outdoor to cover the Rockies. 
  • DuPont Biomaterials, Unifi and Youngone announced a new collection of dimensionally stable and sustainable insulation options for bedding and cold-weather garments. “These textile leaders are committed to innovation, sustainability and performance – and partnering with them will enable us to offer first-of-their-kind eco-conscious and high performing insulation products,” said Rick Fowler, CTO at Youngone. “We are thrilled to partner with such industry pioneers and launch a much-needed product in the industry.”
  • As part of the launch of the Wigwam’s new SynchroKnit technology, the brand is hosting “Run for Your Cause” and will donate 100 pair of socks for every 30-minutes run on their treadmill in their booth during the Outdoor Retailer show in Denver next week.
  • Darn Tough Vermont introduced Matt Jacobs as the company's first Sustainability Manager. “As we continue to recruit top talent, adding Matt and his role is a major step toward doubling down on our commitment to sustainability,” says Ric Cabot, owner of Darn Tough. “Matt is a true expert and comes to Darn Tough with a holistic view of sustainable practices, from our environmental footprint, to how we support our community both here in the mill and our local impact in Northfield."
  • Selah Schneiter became the youngest person on record to ever climb the iconic Nose of El Capitan at only 10 years old. 
Sarah Schneiter on El Cap

“I want pizza,” was this 10-year old's first thought when she reached the top.

  • The Housewares Division of Helen of Troy Limited announced the promotion of Mike Wallenfels to the role of Senior Vice President of Global Sales.
  • Oboz Footwear, the True to the Trail outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that leads unforgettable hiking vacations around the world.
  • The Conservation Alliance has hired Conor McElyea as its new Membership and Development Program Manager. In his role, Conor is responsible for growing The Conservation Alliance membership in the outdoor and sister industries. He will also lead member retention efforts, cause marketing campaigns and fundraising events at trade shows.
  • Stasher, the first 100% plastic-free, endlessly reusable, pure-platinum silicone storage bag with an air-tight Pinch-Loc seal, is the newest member to join The Conservation Alliance in order to support the organization’s mission to protect and restore North America’s last wild spaces.
  • See you in Denver next week at Outdoor Retailer! SNEWS will be there covering all the action live. Stop by and say hello at booth #46073-UL. And swing by for a drink at our day 1 happy hour.

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