Verde Brand Communications
Industry Buzz: Fee free national parks, more permits for The Wave, racial justice grantees, a turn-of-the-century trailblazer
Industry headlines: Intriguing reads from around the web A unique ski season: Discover how ski resorts around the country (and the continent) are operating during the pandemic. [SKI] Racial justice in the outdoors: Youth Outside announces its inaugural Liberated Paths Grantees, ...read more
This eight-week marketing masterclass wants to help brand leaders stay ahead of the competition
The Multi-Channel Marketing Academy, a two-month digital masterclass for brand leaders in the outdoor space and beyond, debuted this May to widespread praise. Created by Verde Brand Communications founder and "Channel Mastery" podcast creator Kristin Carpenter, the course ...read more
Special podcast: Crisis communication during the coronavirus outbreak
These are crazy unprecedented times with ripples throughout all aspects of our lives. And while there is plentiful information out there about the coronavirus outbreak, there is not too much direction specifically directed at specialty business owners. Our podcast partner, ...read more
Celebrating 100 episodes of Channel Mastery
When Kristin Carpenter started the Channel Mastery podcast in October 2017, there was no blueprint for navigating outdoor specialty retail. One hundred episodes later, there still isn't. But through her interviews, Carpenter has answered many of specialty's biggest questions, ...read more
Industry Buzz: MSR 50th anniversary, DuPont, Oboz Footwear, a 10-year old on El Cap, and more
Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more
SIA, Colorado brands help push climate change bill through Senate
Snowsports Industries America (SIA) and Colorado-based outdoor companies helped push a climate change bill through the Senate on Wednesday—a step closer to lowering statewide greenhouse gas emissions. It now awaits Democratic Gov. Jared Polis' signature. "Our Colorado members ...read more
Show floor buzz: Greg Thomsen, NPD Group, Polartec, Outdoor Business Climate Partnership, our favorite booth, and more
Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more
Industry Buzz: New Norrøna and Columbia stores, Merrell's $25K pledge, Chloe Kim, Inge Perkins Scholarship recipient, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
Industry Buzz: Therm-a-Rest, Snow Show schedule, Mystery Ranch, Stio, Go RVing, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Outdoor Retailer unleashed its events and education schedule for January's Snow Show. Topics include tariffs, retail data, creating connections with consumers, ...read more
3P sellers on Amazon: The biggest threat to your business
Fact: 55 percent of all online product searches start with Amazon. Fact: There are more than 550 million products for sale on Amazon. Fact: 3,500 new anonymous 3 party (3P) sellers join the Amazon marketplace everyday. This last stat is a real doozie: By virtue of their ...read more
Special series: The biggest threat to outdoor specialty retail, Part 1
Rich Hill, president of Grassroots Outdoor Alliance is fired up. Anonymous 3P sellers on marketplaces – especially Amazon – are the single-biggest threat to the health of the specialty outdoor industry ecosystem in 2019, he told his members at the Grassroots Connect Show in ...read more