Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more
Snowsports Industries America (SIA) and Colorado-based outdoor companies helped push a climate change bill through the Senate on Wednesday—a step closer to lowering statewide greenhouse gas emissions. It now awaits Democratic Gov. Jared Polis' signature. "Our Colorado members ...read more
Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Outdoor Retailer unleashed its events and education schedule for January's Snow Show. Topics include tariffs, retail data, creating connections with consumers, ...read more
Fact: 55 percent of all online product searches start with Amazon. Fact: There are more than 550 million products for sale on Amazon. Fact: 3,500 new anonymous 3 party (3P) sellers join the Amazon marketplace everyday. This last stat is a real doozie: By virtue of their ...read more
Rich Hill, president of Grassroots Outdoor Alliance is fired up. Anonymous 3P sellers on marketplaces – especially Amazon – are the single-biggest threat to the health of the specialty outdoor industry ecosystem in 2019, he told his members at the Grassroots Connect Show in ...read more
