Snowsports Industries America (SIA) and Colorado-based outdoor companies helped push a climate change bill through the Senate on Wednesday—a step closer to lowering statewide greenhouse gas emissions.

It now awaits Democratic Gov. Jared Polis' signature.

"Our Colorado members understand the impacts that climate change is already having across the state through inconsistent winters, wildfires, and limited water supplies, so leveraging their influence as business leaders to drive this piece of legislation forward was vitally important," SIA President Nick Sargent said.

Colorado outdoor businesses who signed a letter to Senators pushing for passage of the Climate Action Plan.

Colorado outdoor businesses who signed a letter to Senators pushing for passage of the Climate Action Plan.

On April 22, the snowsports organization along with Dynafit, Zeal Optics, Krimson Klover, Weston Backcountry, Verde Brand Communications, Meteorite PR, and more companies sent a letter to state senators advocating for the passage of the Colorado Climate Action Plan (HB19-1261)

The legislation—with Democrats as prime sponsors—aims to reduce emissions by at least 26 percent by 2025, at least 50 percent by 2030, and at least 90 percent by 2050. The goal is 10 percent shy of the 100 percent zero-emissions recommendation from the United Nations climate assessment, but ahead of many other states.

Democrats emphasize the importance of addressing climate change; Republicans fear that it will more likely penalize consumers and businesses, according to reports.

"We know we have a small and shrinking window to act on climate change," the group of businesses wrote to senators. "Colorado is already experiencing the impacts of climate change through more severe wildfires, more frequent droughts, and declining snowpack across our state."

Colorado’s ski industry generates $5 billion in economic revenue and supports more than 46,000 jobs, and climate change is hurting the outdoor industry and the state, according to the group.

They continued, "For those of us who spend time outside each winter and depend on consistent snowfall for our livelihoods, it is abundantly clear that our ski industry is under threat and so too is one of Colorado’s main economic lifelines. These changes will impact the multi-national companies that are based here, as well as our local retailers and mountain communities that depend on tourism in both winter and summer."

Following the Trump administration's rollback of Obama-era vehicle fuel efficiency emissions regulations in April 2018, this is good news in the fight against climate change.

Related

Members of POW's Alliance Board with Colorado governor, climate change

Colorado emerges as leader in climate fight

Because the U.S. backed out of the Paris climate agreement more than a year ago, somebody had to take the lead on fighting climate change. Just this week, Colorado Gov. Jared Polis signed a bill into law that aims to reduce greenhouse gas pollution. The first goal? Achieve ...read more

Woman wearing Krimson Klover ski design layer

What the outdoor industry says about tariffs

The tariffs on Chinese imports just keep coming. President Donald Trump last week announced that the U.S. will impose 10 percent on $300 billion worth of products—a fourth round in the trade war—which could include all outdoor apparel, footwear, tents, sleeping bags, skis, ...read more

Fjallraven booth at Outdoor Retailer Snow Show 2019

Show floor buzz: Greg Thomsen, NPD Group, Polartec, Outdoor Business Climate Partnership, our favorite booth, and more

Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more

Skiers on a peak

POW's 2018 in review: 'Climate change is the apex issue'

In its 11th year, Protect Our Winters achieved a number of wins in fighting climate change and engaging lawmakers to usher carbon neutrality. The nonprofit documented its achievements, from data to impact areas, in its recently-released 2018 Annual Report. "We envision a clean ...read more

SHELTER_(C)TANON_GROUP_HIKE_2

Industry Buzz: Decathlon, VF's new logo, OREC, Title Nine Pitchfest, Diamond Brand Gear, and a ski film about climate change

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Picture Organic Clothing and Almo Films just dropped a new kind of ski film. "Shelter" is full of ski stoke, but also a sobering look at the recent changes the ...read more

Patagonia climate strike ad with girl and letters across her face "facing extinction"

We are 'facing extinction,' Patagonia says

Patagonia and Burton are among the businesses closing stores and offices on Friday to demand that the government call for a climate emergency, marking the start of the week-long, youth-led Global Climate Strike. Millions of people across the world are walking out of their ...read more

Utah_miller-3

New climate change report from Protect Our Winters

Snow equals money for the U.S., according to a Protect Our Winters (POW) study released on Friday that also quantifies how climate change is an imminent threat on the economy. A 69-page report reveals that people who participated in winter sports during the 2015-2016 season ...read more

Climate Neutral label

Think your brand is eco-friendly? Get Climate Neutral Certified

With almost every company nowadays using greenwashing words like sustainable, eco-friendly, biodegradable, and nontoxic to describe products, it's getting more complicated to separate the wheat from the chaff. But a new certification will accredit the true leaders, adding a ...read more

skier in vail_unsplash crop

These snow specialty brands are looking strong

While bike and outdoor specialty retail are below the national retail average of 3 percent, snow specialty has jumped up to 7 percent, The NPD Group's Bruce Dotterer reported during a Snowsports Industries America Industry + Intelligence webinar on Thursday. Following two ...read more