Snow specialty is looking strong, The NPD Group reports

"When snow is on the ground, sales are sound."
Author:
Publish date:
Skier in orange jacket carry skis through aspen forest in Vail, Colorado

A skier hauls their equipment through an aspen grove in Vail, Colorado.

While bike and outdoor specialty retail are below the national retail average of 3 percent, snow specialty has jumped up to 7 percent, The NPD Group's Bruce Dotterer reported during a Snowsports Industries America Industry + Intelligence webinar on Thursday.

Following two lackluster snow seasons, the heavy snowfall this year boosted snowsports in all three channels: chain, specialty, and internet sales. 

Apparel sales rebounded ($3.7 billion) because of strong outerwear and activewear sales, and equipment sales continued their position trend from last season ($1.9 billion), Dotterer said. Specifically, alpine touring and snowboard sales were the largest contributors to the growth.

Winter rentals contributed the most at $253 million, but alpine boots and bindings had the greatest dollar change at 61 percent and 36 percent, respectively, from August 2018 to January 2019.

Snow Specialty Top Performers

Outerwear Tops: Obermeyer, Arc'teryx, Burton, Columbia, Marmot, Helly Hansen, Descente, KUHL, 686, Volcom, NILS, Quiksilver

Goggles: Smith, Oakley, Giro, Anon Optics, Dragon, Scott, Spy, Zeal Optics, Electric, Von Zipper

Snowboard: Burton, Never Summer, Capita, Lib Tech, Ride, Salomon, K2, Arbor, GNU, Rossignol

Nordic Ski: Rossignol, Fischer, Salomon, Alpina, Madshus

Alpine Ski: Rossignol, Blizzard, Volkl, Atomic, Nordica, Salomon, K2, Head Sport, Elan, Line Skis

Related

Skier Vs. Drone

Who's faster: Skier or drone?

Victor Muffat Jeandet, a 2018 Olympic Bronze Medalist ski racer, and Jordan Tempkin, a World Drone Racing Champion, duke it out in a GS race to see who's the fastest down the mountain. This short film from Salomon is among the chosen Banff Film Festival films, currently showing ...read more