Snowsports Industries America (SIA) is the non-profit, member-owned trade association representing suppliers of consumer snowsports with constituents in the retail, rep and resort communities. SIA's mission since 1954 is to help its members succeed by providing insightful research, innovative education, and growing participation in all snowsports.
Nick Sargent has served as SIA's president since February 2016.
Here at SNEWS, we cover all the latest SIA news, key aspects of its data, and snowsports trends.
This week, SIA announced the launch of a new campaign aimed at rallying the winter outdoor community around immediate, achievable climate action. The new initiative is called ClimateUnited, and already some big brands in the winter sports industry—Burton, K2, and Rossignol among ...read more
Snowsports Industries America released the first installment of a large, two-part consumer insights report this week, a look into changing behaviors and expectations among winter sports enthusiasts. The survey, titled “The Impacts of COVID-19 on Snowsports Consumer Trends and ...read more
SIA continues to bolster its direct connection with winter sports enthusiasts by announcing its intent, today, to purchase two established consumer-facing shows, the Boston and Denver Ski and Snowboard Expos from BEWI Productions. The two shows act as the "unofficial kickoff to ...read more
Snowsports Industries America (SIA) wants to know from suppliers, retailers, media, and other attendees the next best dates for on-snow demo dates in 2019. Traditionally, the demo day is held the two days immediately following the Snow Show. But because the newly-combined ...read more
Open those calendar apps again. Outdoor Retailer announced today that they are shifting the dates of OR + SS 2019 to Jan. 30 - Feb. 1, 2019, three weeks later than the original schedule. And, in a quick pivot, Winter Sports Market (WSM), an annual buying show put on by Sports ...read more
The SIA/WWSRA On-Snow Demo picked up where SIA demos have left off in previous years: On the welcoming slopes of Colorado’s Copper Mountain. Under bluebird skies, close to 3,400* retailers (1,000 more than last year), reps, manufacturers, media, and other show attendees gathered ...read more
With just days before the first ever Outdoor Retailer + Snow Show event, we talked with Nick Sargent, President of Snowsports Industries America (SIA) about what he’s most excited about, what to expect from demo days, and why research is a vital part of his organization. SNEWS: ...read more
Next month when the outdoor and snow sports industries descend on Denver for the first time, SNEWS reporters will be trolling the aisles of the Colorado Convention Center to bring you the dirt. Whether you’ll be at the show or back at home keeping the business chugging along, you ...read more
Are you hosting a happy hour at Outdoor Retailer + Snow Show this January? Doing gear giveaway or a fundraiser? Will an athlete be signing posters at your booth? If the answer to any of the above is yes—or if you have any other sort of special event happening at your booth at ...read more
Exhibitor space is sold out. There are currently about 1,000 brands, big and small, outdoor and snow sports, on the exhibitor list (this includes the wait list). Retailers are coming. As of today, there are 2,000 retail shops represented on the attendee list. It’s gonna be ...read more
It was not an easy process. Emerald Expositions, parent company of Outdoor Retailer, was propositioned by many cities and states bragging about their outdoor cred. And the city of Denver, which lobbied hard to secure the show, had to have tricky conversations with organizations ...read more
SNEWS reported yesterday that the new Outdoor Retailer + Snow Show was confirmed for Denver, Colorado, next January, according to SIA President Nick Sargent. But a statement issued today by Outdoor Retailer implies the deal is not yet sealed. “The process is confidential and we ...read more
Last week, Snowsports Industry America (SIA) announced that Emerald Expositions, owner of the Outdoor Retailer, has purchased his group’s Snow Show, which will merge with OR Winter Market in Denver beginning in January 2018. For many, this merger has been a long time coming and ...read more
It's official: Emerald Expositions has acquired the SIA Snow Show, the owner of Outdoor Retailer announced late Wednesday afternoon. SIA members were expected to vote today on a deal that proposed Outdoor Retailer and SIA merge their winter trade shows, at a cost of nearly $17 ...read more
The SIA Snow Show and Outdoor Retailer Winter Market have long been at odds over their dates, their attendance, and their exhibitors. When Denver signed a contract reserving its convention space for the Snow Show through 2030, it also agreed to a non-compete clause barring other ...read more
SnowSports Industries America announced early Thursday morning it will stick with its traditional January dates for the Snow Show, instead of shifting to early December. Late last year, SIA said it would "reinvent" the Snow Show to better align with retailers' buying season. Two ...read more