To put it bluntly, Supreme is the cool kid on the block. The one whose lack of effort seems unattainably chill, whose attention you’re dying to grab but can’t ever seem to figure out how to get. Even if you think you don’t know them, you’ve almost certainly seen riffs on their ...read more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comHey Boulderites: Backcountry Hunters & Anglers are teaming up with Upslope Brewing Company for a Pints for Public Lands membership sweepstakes all November. Stop by ...read more
One of Diana Seung’s favorite pieces in the new Backcountry.com line is a pair of knickers, light enough to fit under a ski bib but designed to keep women warm all day in the mountains.It was such a hit, men wanted them too, she said.Seung, the executive vice president of ...read more
In celebration of the amazing women in the outdoor industry, and of March as Women's History Month, SNEWS has featured a number of female leaders in stories about Camber Outdoors' Deanne Buck to 10 rad women-led companies. In this new Q&A series, we asked women in all sorts of ...read more
There was no such thing as modern snowboarding before Jake Carpenter strapped into a novelty board in the late 1970s and felt the future. Today, that start has ballooned into a $400 million industry, and Burton Snowboards, which holds about half the market share, continues to ...read more