Asolo's changing of the guard: Asolo ends one era and begins another as industry veteran and longtime U.S. general manager Bruce Franks retires, handing the reins to Bill Lockwood, who will assume full control after the 2020 Outdoor Retailer Summer Market. Filling Jake Burton's ...read more
Snowboarding wouldn't be the sport and community it is today if it wasn't for Jake Burton Carpenter. The OG snowboarder and founder of Burton Snowboards died on Wednesday night at age 65 from a recurrence of cancer. Employees learned of his death through an email sent by Co-CEO ...read more
In 1994, Kemper Snowboards went kaput after it was sold to an in-line skate company on the East Coast. But former professional snowboarder, Jib Hunt, driven by nostalgia, is resurrecting it. For Hunt, 43, launching this one-man show is a culmination of his life experience. Hunt ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Big kudos: Burton Snowboards is now a Certified B Corporation—the first snowboard company to reach such standards. “Burton has always stood for more than ...read more
Among the millions of people striking for the climate over the past week were pro athletes, and outdoor activists and brands with the unifying message: Lawmakers must act on the climate crisis and stop denying it's fact. Signs were scrawled with messages like "There is no planet ...read more
The tariffs on Chinese imports just keep coming. President Donald Trump last week announced that the U.S. will impose 10 percent on $300 billion worth of products—a fourth round in the trade war—which could include all outdoor apparel, footwear, tents, sleeping bags, skis, ...read more
In front of a room of journalists in March, Jonathan Nielsen described himself as really good snowboarder, a frequent mountain biker, and an adequate climber. The audience chuckled and the Backcountry CEO took a pause before spilling his excitement over the company's biggest ...read more
While bike and outdoor specialty retail are below the national retail average of 3 percent, snow specialty has jumped up to 7 percent, The NPD Group's Bruce Dotterer reported during a Snowsports Industries America Industry + Intelligence webinar on Thursday. Following two ...read more
Cold, wet paws can ruin even a powder day, which is why gloves are lauded as one of the most important pieces of gear. Gloves or mittens, skinning or snowshoeing or just braving the bitter air, these brands are all trying to keep you from thinking about frostbite. Which brand ...read more
Camber Outdoors Executive Director Deanne Buck has tendered her resignation after six years at the helm of the organization who's mission is "equity in the outdoors, from boardroom to backcountry." Buck will be replaced, on an interim basis, by Camber board member Diana Seung, ...read more
Immersion in social media and technology is taking a toll on us and the Pantone Color Institute believes that a vibrant yet mellow color will bring us all a little more joy. The world's self-proclaimed color gurus have declared Living Coral the color of the year for 2019. Its ...read more
For more than 20 years, Polartec has celebrated the designers who turn Polartec fabric into some of the finest technical products. This year, 14 outdoor, bike, lifestyle, and fashion brands took home the textile company's coveted Malden statues. See this years' winners for ...read more
To put it bluntly, Supreme is the cool kid on the block. The one whose lack of effort seems unattainably chill, whose attention you’re dying to grab but can’t ever seem to figure out how to get. Even if you think you don’t know them, you’ve almost certainly seen riffs on their ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Hey Boulderites: Backcountry Hunters & Anglers are teaming up with Upslope Brewing Company for a Pints for Public Lands membership sweepstakes all November. Stop ...read more
One of Diana Seung’s favorite pieces in the new Backcountry.com line is a pair of knickers, light enough to fit under a ski bib but designed to keep women warm all day in the mountains. It was such a hit, men wanted them too, she said. Seung, the executive vice president of ...read more
In celebration of the amazing women in the outdoor industry, and of March as Women's History Month, SNEWS has featured a number of female leaders in stories about Camber Outdoors' Deanne Buck to 10 rad women-led companies. In this new Q&A series, we asked women in all sorts of ...read more
There was no such thing as modern snowboarding before Jake Carpenter strapped into a novelty board in the late 1970s and felt the future. Today, that start has ballooned into a $400 million industry, and Burton Snowboards, which holds about half the market share, continues to ...read more
