Keep up by reading Industry Buzz. Here are today's top headlines:
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- Big kudos: Burton Snowboards is now a Certified B Corporation—the first snowboard company to reach such standards. “Burton has always stood for more than snowboarding,” said Co-CEO Donna Carpenter. “Our values around community, sustainability and women’s equity are as much a part of our identity as pioneering the sport. Now more than ever, companies need to step up and speak up on issues that impact the world we all share. So we’re all very proud to join the B Corp community, which shares our commitment to balancing purpose with profit.”
- The bison are back: Some landscapes of Badlands National Park haven't been dotted with bison in nearly 150 years. But officials recently released four of the mammals into the newly-expanded park, which includes a new 22,000-acre swath opened after a land grab.
- "Lifetime warranty": Dynafit just extended its warranty on tech-bindings from two to ten years. It will apply to bindings purchased during or after the 2019–20 season.
- New brand: A Japanese brand is making its debut in the U.S. BERINGIA represents the global evolution of the cult Japanese brand Teton Bros. Founder Nori Suzuki with the help of longtime friend Robert "Bernie" Bernthal used the idea of the land bridge that existed over the Bering Straight, connecting Asia and North America, to come up with the brand name.
- BLM in California: The Bureau of Land Management's California office has a new land manager. Karen Mouritsen, who has served with the agency for 27 years, will manage 1.5 million acres of the state's public lands.
- Video of the day: A new coffee table book, The Man Behind The Maps: Legendary Ski Artist James Niehues, documents the 200 ski maps painted by the artist. It launched yesterday and is now available at jamesniehues.com. Watch his story:
- Pure Fishing named Jim Murphy the director of fly fishing. He'll oversee the global sales and production of rods and reels within the group’s Hardy, Greys, Fenwick, and Pflueger brands.
- Boa Technology, with launch of Boa's state-of-the-art Performance Fit Lab at their global headquarters in Denver and in partnership with the University of Denver, is conducting independent scientific studies that measure the biomechanical impact of its fit solutions. The initial study focuses on the benefits of fit in the area of agility and speed.
- Sealskinz, a British brand specializing in technical outdoor accessories, has enlisted Treehouse Communications as the brand’s public relations agency of record. Treehouse will work to strengthen Sealskinz’s position in the U.S. market through an integrated approach to traditional public relations and digital marketing strategies.
- Worthwhile read: "How Squamish Regulations May Reshape #Vanlife" (Climbing)










