Industry Buzz: Decathlon, VF's new logo, OREC, Title Nine Pitchfest, Diamond Brand Gear, and a ski film about climate change

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  • Picture Organic Clothing and Almo Films just dropped a new kind of ski film. "Shelter" is full of ski stoke, but also a sobering look at the recent changes the Alps have endured as a result of climate change. The movie will play at select retailers and theaters in the U.S. the month of October, with the digital release in December
  • Another ski movie: Tickets for Warren Miller's 70th film "Timeless" went on sale today. Watch the trailer here and then get your tickets here.
  • Dream job: BACKPACKER is hiring a team of two ambassadors and hosts for the 2020 Get Out More Tour. Travel the U.S. for six months while sharing your passion for hiking, camping and backpacking? Yes, please. The deadline to apply is Oct. 15.
  • New Mexico leader: Axie Navas, a former editor at Outside, was tapped to head up the state's Office of Outdoor Recreation. She started on Monday.
  • Kudos to these rad women: Title Nine this weekend announced winners of the second annual Movers and Makers Pitchfest. They are Mina Yoo and Heroclip; Amelia Leme and Mana Threads; Cassie Abel and Wild Rye. Emily Trower-Young of Em & El Organics was also named a runner-up winner for an in-store partnership with Title Nine.
VF Corporation's new logo in 2019

VF's logo was redesigned for 2019.

  • New logo: VF Corporation has undergone quite the transformation with its move to Denver and its spin off of its jean business into an independent, publicly trade company. This week, VF is updating investors on its retail-centric growth strategy. To celebrate its 120th year, the corporation revamped its logo. 
  • Renewable energy goals: Decathlon this week signed the Fashion Industry Charter for Climate Action, a U.N. Climate Change initiative aiming to bring together representatives from the clothing and fashion sector to bring the sector in line with the goals of the Paris Agreement. Decathlon hopes to achieve 100 percent renewable energy by 2026 in all stores and warehouses, as well as 100 percent of new Decathlon products eco-designed in 2021.