Keep up by reading Industry Buzz. Here are today's top headlines:

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  • Poler is back: With the relaunch of the brand and opening of its flagship store in Portland, Oregon, Poler announced the return of Kharma Vella, one of the co-founders, as product brand director.
  • A Mystery Ranch film: The pack company today released a new film in the brand’s “Parallel Passions” series, “THE PROCESS.” The film, which premiered last night before an audience at the Bozeman Ice Festival, features brand ambassadors and members of the in-house design team sharing their experiences in the world of ice climbing and product development. 
  • Darn Tough just announced major plans for expansion in Vermont–at headquarters in Northfield, as well as into nearby Waterbury. The new 66,000 square foot Northfield location is now home to Darn Tough’s sock finishing processes—washing, drying, boarding and packaging—and over 100 employees. The new Nantanna location is an extension of the brand’s original office and mill space, also in Northfield. The company plans to move into an existing building in the town’s historic district next year.
  • A big year for OIA's policy team: Outdoor Industry Association VP of Government Affairs Patricia Rojas-Ungar and Fred Ferguson from Vista Outdoor made The Hill’s 2019 list of top lobbyists. The team in D.C. and in Boulder has worked hard to push the industry’s trade, climate and outdoor recreation legislative agenda forward and expand our influence with more elected officials to increase the industry’s visibility inside the beltway. 
  • Innovation Awards finalists: Outdoor Retailer announced the list of 30 finalists for the second annual Outdoor Retailer Innovation Awards presented by PayPal Credit, which recognize achievements in outdoor products, materials, and services. The finalists were selected by the panel of judges based on design, function and impact to advance to the final round, and winners will be announced at a live ceremony on the second night of Outdoor + Snow Show. The trade show runs from Jan. 29 to 31, 2020 at the Colorado Convention Center in Denver.
  • Deadline: You have three more days to apply for Outdoor Industry Association's Future Leadership Academy Capstone Projects. Participants in the project get three months of free, consultive, project-based work, and more. Apply here.
  • TIME named Greta Thunberg as its person of the year for her action against climate change. Trump mocked her and she shot back.
  • What do The Grateful Dead and skiing have in common?: A new TGR movie connects the dots. Plus, take a look inside the new Continuum at Teton Village—the venue for the Fire On The Mountain showings and concerts—with Steve Jones.
  • The Big Pitch Winner: Attending retailers at The Running Event had the opportunity to win up to $5,000 for presenting a winning idea to some of the best in the running business. The challenge: develop and share a campaign that would attract younger customers to their stores. The 2019 winner: Palmetto Running Company of South Carolina for its eco-initiative to tie in running with Earth Day 2020. Running Niche walked away with second place and $3,000, and 605 Running Company came in third place and took home $1,000.
  • A worthwhile read: "Why REI swapped its catalog for a magazine—and what that means for print media" (Poynter)

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