Vista Outdoor Inc. is a global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. Vista is a publicly traded company (VSTO) with a diverse portfolio of brands (such as CamelBak, Jimmy Styks, Bolle, Bell, Gyro, Bushnell, Blackhawk!, and Savage Arms) that include sporting ammunition and firearms, outdoor products, outdoor cooking solutions, outdoor sports optics, hydration systems, golf rangefinders, performance eyewear, action sports helmets and goggles, footwear and a variety of cycling accessories, stand up paddle boards and accessories. Vista serves a broad range of end consumers, including outdoor enthusiasts, hunters and recreational shooters, professional athletes, as well as law enforcement and military professionals. Vista Outdoor’s headquarters are in Farmington, Utah with more than 6,000 workers worldwide.
Industry headlines: Intriguing reads from around the web Rossignol gets new CEO: The company will transfer its leadership from 16-year chief executive Bruno Cercley to Vincent Wauters in Q1 of 2021. GAOA threatened: The Trump administration is already undercutting the ...read more
Industry headlines: Intriguing reads from around the web A new way to sell shoes: The Swiss footwear company On Running is trying out a new business model for the shoe industry, borrowed from Silicon Valley—subscription memberships. [Outside Online] Respecting the Appalachian ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. OREC: Minnesota scored an outdoor recreation task force. Poler is back: With the relaunch of the brand and opening of its flagship store in Portland, Oregon, ...read more
Outdoor businesses are running out of wiggle room for tariffs on all types of products, as duty after duty gets added to the cost of doing business with China. Some brands are turning to their last resort—raising prices. “The China tariffs are looking more and more like a giant ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Confluence Accords: The number of states that had signed a set of outdoor recreation principles increased from 8 to 13 this week. Leaders from Maine, Michigan, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Coverage opportunity: Is your business doing something for the Global Climate Strike from Sept. 20 to 27? Let Assistant Editor Amelia Arvesen know at ...read more
Vista Outdoor recently laid off 14 people at its Scotts Valley, California, facility, the headquarters for Bell, Giro, and Blackburn. The cuts—about 10 percent of the workforce at the facility—come even as the company reinvests in its bike division. Layoffs touched people in all ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] We broke down the Vista Outdoor boycott, with an inside look at the year-long feud and what we can learn from it. HBO and Teton Gravity Research just announced ...read more
"Excuse me. Can you tell me where the CamelBaks are?" I asked a hovering, green-vested employee in a big metro REI store last fall. "We don't carry CamelBak anymore," she said. Obviously well-versed, she continued, "Their parent company also owns a semi-automatic rifle ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] It's official: Vista Outdoor today completed the sale of Savage Arms and Stevens firearms. A financial buyer bought the brands for $170 million. The sale is part ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. As part of his “Five Deeps” Expedition”, businessman Victor Vescovo dove 35,849 feet down the Mariana Trench—and found a plastic bag. In a study released in ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Granby, Colorado, recently saw the opening of Two Pines Supply, a "multisport outdoor store" stocked with all your rental gear needs. Hanna and Chris Olivier, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. A Denver woman is launching a new outdoor gear rental site in April. The startup—Gearo—will connect renters with retailers, who can use the business to manage ...read more
This year was evidence that change is upon us, whether it's how and where we do business, learning to live without a handful of outdoor industry icons, or recognizing just how much influence the outdoor industry has in local communities and across the globe. Through all the ...read more
The U.S.'s trade war with China has escalated to a point that's becoming a real issue for the outdoor industry, which now faces billions of dollars in tariffs on certain products and materials. Companies will feel the impact immediately on Monday, when the retaliatory tariffs on ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Decathlon was serious about launching in the U.S. The French sporting goods retailer today announced plans to open a 47,000-square-foot former Toys R Us site—six ...read more
CamelBak, a global leader in personal hydration gear for nearly three decades, has a new president. Greg Williamson fills the new role. He brings to the table two decades of experience in consumer products and large global brands, most recently serving as chief marketing officer ...read more
Vista Outdoor Inc. (NYSE: VSTO) is selling off its eyewear brands, Bollé, Cébé and Serengeti. An entity controlled by a significant European private equity fund entered into a definitive agreement with Vista Outdoor, according to a company news release. Earlier this year, Vista ...read more
How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind ...read more
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. In a routine filing to the Securities and Exchange Commission, Vista Outdoor said future boycotts of its outdoor ...read more
If you read anything today, make it Industry Buzz. Here are today's must-read headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. In an opinion column in the Albuquerque ...read more
Today, Vista Outdoor Inc. reported that it’s exploring the idea of selling off Savage Arms, the maker of semi-automatic weapons and the brand that was at the heart of a boycott back in early March. According to a press release issued by Vista’s media relations department, the ...read more
When Backcountry Hunters & Anglers President Land Tawney reflects on the history of land and wildlife preservation in the U.S., he notes how great things have been accomplished during times of darkness. In the early 1900’s market killers were wiping out big game to put food on ...read more
REI has placed a hold on future orders with Vista Outdoor brands, such as CamelBak and Giro, as a global gun control debate mounts. The U.S. cooperative's decision comes the same day as its counterpart in Canada, Mountain Equipment Co-op, severed ties with several outdoor brands ...read more
