
Industry Buzz: Yvon Chouinard's book, Everest summit, Sierra Designs, NEMO, and a murder on the AT
Keep up by reading Industry Buzz. Here are today's top headlines:
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- As part of his “Five Deeps” Expedition”, businessman Victor Vescovo dove 35,849 feet down the Mariana Trench—and found a plastic bag. In a study released in October 2018, the deepest known piece of plastic was logged by scientists looking through the Deep-Sea Debris Database—a collection of photos collected from more than 5,000 dives. 89% of those plastics were single-use items like shopping bags, water bottles, and candy wrappers. With single-use plastics damaging even the most remote parts of our planet, it’s more important than ever that we do something about it. Sign the Plastic Impact Promise and recruit your company to join the Plastic Impact Alliance.
- Yvon Chouinard, founder of Patagonia, environmentalist, outdoor enthusiast, and successful businessman, just released his book “Some Stories: Lessons From the Edge of Business and Sport.” Better yet, this 464-page book detailing Chouinard’s favorite life stories and lessons is printed on 100 percent post-consumer-waste recycled paper.
- Alan Arnette documented the first Everest summit of the season, and the second wasn’t far behind.
- Tanzania is looking to shorten your trip up Mt. Kilimanjaro—with a cable car.
- One man was murdered and a woman seriously injured in an attack on the Appalachian Trail. Officials say that the alleged murderer, James L. Jordan, had been a nuisance to hikers for several months leading townup to the bloody attack, reportedly harassing and threatening different groups of hikers in Tennessee.
- Fred Ferguson—vice president of Government and Industry Relations for Vista Outdoor—is testifying today before the House Subcommittee on National Parks, Forests, and Public Lands during an oversight hearing on “Examining the Impacts of Climate Change on Public Lands Recreation.” He believes that individuals, industry, and government must work together to solve environmental issues and will detail programs implemented by Vista Outdoor to be more environmentally conscious.
- Eagle Creek is making dreams of traveling the world come true, and they’ve just picked their first six winners as part of the "Quit Your Job" campaign.
- Ode on Mother's Day: Audrey Townsend opens up in this candid interview between her and daughter Betsy Bertram, detailing her inspiration for Townsend Bertram & Company, her journey to the outdoors, and advice to outdoor entrepreneurs.
- Slathering on the sunscreen is a ritual endorsed by doctors, parents, and YouTube beauty influencers alike, but new studies are showing sunscreen chemicals soaking all the way into the bloodstream.
- NEMO Equipment has chosen Freestone Sales Group to represent their company in growing sales and servicing existing accounts in the Rocky Mountains.
- Sierra Designs has partnered with luxury camping experts Under Canvas to provide staff and guest with the high-quality gear they need to “make the most of their time outside together.”