May 15, 2019 - Boulder, CO – Known for their functional, beautiful and attainable camping equipment, Sierra Designs has encouraged wanderlust since 1965, making outdoor adventures more accessible for all. The heritage brand is excited to announce a partnership with adventure hospitality company Under Canvas—a glamping industry leader that provides safari-inspired accommodations.
The partnership was established when Under Canvas identified the need to provide their staff with quality outdoor apparel and rainwear. Recognized for their technical ingenuity and premium sleeping bags, Sierra Designs also acknowledged several touch points where they could add additional comfort to guests’ luxury sleep experience. With that in mind, Sierra Designs created co-branded Sierra jackets, rainwear and a specialty Under Canvas and Sierra Designs Frontcountry Bed.
“Sierra Designs is excited to partner with Under Canvas to make sure their staff is outfitted with the absolute best apparel and rainwear, so they are able to provide an outstanding guest experience, no matter what the weather,” said Sophie Coffey, Brand Manager. “In addition, we know Under Canvas guests will love their sleep experience in our Frontcountry Bed, which is specially designed to bring all the comfort of your bed into the great outdoors.”
Additionally, Sierra Designs created an exclusive Sierra Designs headlamp that can only be purchased at Under Canvas locations. Ideal for lighting the way under starry skies, the specialty Sierra Designs headlamp is powered by a 1200 mAh Lithium rechargeable battery and has a maximum output of 160 lumens. The easy-to-use push-button control allows you to change between 4 modes: high, low, strobe and sensor mode for hands-free usage.
“Under Canvas creates a bridge for adventure travelers to experience the outdoors in comfort and style,” said May Lilley, VP Marketing for Under Canvas. “Sierra Designs was the obvious choice to outfit our employees, ensuring optimal functionality and performance, as well as provide our guests with fashionable, adventure-ready gear to make the most of their time outside together.”
About Sierra Designs
Born in California and bred on the trail, Sierra Designs has been committed to supporting people’s love of the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that exploration should be within everyone’s reach, because life is found in the adventure, not the destination. Find more information at www.sierradesigns.com
About Under Canvas
Under Canvas, the fast-growing adventure-hospitality and event company, offers luxurious glamping accommodations just minutes from America’s most popular national parks. Inspired by the African safari experience, the founders set out to create an immersive outdoor escape that serves as a unique bridge between travel and nature while offering all the comforts of a hotel. Recognized as the “perfect glamping experience” by Vogue, Under Canvas operates locations in Yellowstone and Glacier in Montana; Moab and Zion in Utah; Mount Rushmore in South Dakota; Great Smoky Mountains in Tennessee and Grand Canyon and Tucson, Arizona. For more information, visit www.undercanvas.com.