Mystery Ranch

Industry headlines: Intriguing reads from around the web New leadership at Patagonia: The company has hired Beth Thoren as its new environmental action and initiatives director. A mountaineering icon on film: Selena Gomez has signed on to play the mountaineering legend Silvia ...read more

As recently as two weeks ago, organizers of the SHOT Show—the industry-adjacent hook and bullet trade show scheduled to run in January—said the event would go on as planned in Las Vegas. Late last week, that position changed as show managers announced the gathering would be ...read more

A lot happened in the outdoor industry this month. Our own parent company, Pocket Outdoor Media, acquired a group of legacy media properties including the longstanding climbing mag Rock and Ice. Another group of magazines—including Bike, Powder, and Surfer—effectively folded. The ...read more

There's no question we're all eager to get back to in-person trade shows. Virtual events have come a long way this year, but as we've seen after multiple valiant attempts at replacing the real thing, people are still desperately hungry to meet and do business face to face. ...read more

[This is part one of a three-part series.] Strictly speaking, you don’t need to justify making durable products for the outdoors. “It’s just the right thing to do, to make equipment that isn’t going to fail in the field,” says Mystery Ranch project manager Luke Buckingham, ...read more

News of outdoor companies pivoting to make PPE seems to be everywhere these days, but it's not often you get to peek behind the curtain to see how they do it. Mystery Ranch, the Montana-based backpack maker, has captured its process in this fast-paced video about a community of ...read more

Industry headlines: Intriguing reads from around the web A CEO sacrifice: Columbia’s CEO, Tim Boyle, has slashed his annual pay to $10K to keep paychecks flowing to retail employees. [The Oregonian] Close the parks: The Coalition to Protect America’s National Parks has sent a ...read more

It started by word of mouth. An employee at Mystery Ranch, the Montana-based backpack brand, heard from a friend that a local quilting guild had started sewing masks for hospitals, and soon many of Mystery Ranch's own employees were clamoring to do the same. "Lots of people ...read more

What do wild salmon have to do with selling puffies? More than you’d think, says Alex Lowther, Patagonia’s creative director and producer of the brand’s 2019 documentary film Artifishal. Like Patagonia’s eight other feature-length environmental documentaries, Artifishal serves a ...read more

Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more

The aisles were rocking on Day 1 of Outdoor Retailer Snow Show 2020. Here’s just some of what went down. Have a news tip? Email us at [email protected]. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Some hard truths: The ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. OREC: Minnesota scored an outdoor recreation task force. Poler is back: With the relaunch of the brand and opening of its flagship store in Portland, Oregon, ...read more

In the hustle and bustle of Brooklyn and Los Angeles, outdoor lovers take refuge in a naturally-lit, well-curated gear store, Hatchet Outdoor Supply Co., stocking only the most fashionable and functional products. KEEN, Mystery Ranch, Mammut, and Fjällräven blend tastefully ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] NPD holiday predictions: Matt Powell, Vice President, Senior Industry Advisor, Sports, says "I am predicting a challenged holiday season for sports retail, though ...read more

Dana Gleason was stirred in 2000 from an early retirement from the pack-making business when his daughter asked him to design her a new hip sack. Along with his longtime business partner, Mystery Ranch was founded to provide load-bearing equipment to members of the military, ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Outdoor Industry Association is applauding two Congress members for introducing the Recovering America's Wildlife Act 2019: “America’s diverse and unique wildlife ...read more

A dripping wet kayaker carries his neon yellow boat straight from the river. A family munches on food truck sandwiches at one of the many picnic tables. A live band performs for a crowd of energetic onlookers. It's a normal summer day on Main Street in Buena Vista, Colorado, and ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] A dream job that requires unplugging? SatelliteInternet.com is hiring someone to take a digital detox for two nights in Joshua Tree National Park and then report ...read more

Now that it's officially spring, we're itching to get on a trail that's not covered by snow. Not far from our office in Boulder, the Flatirons and foothills beckon us to trek up its peaks and valleys on our lunch breaks or after work. A daypack is essential to hold our water, ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Outdoor Retailer unleashed its events and education schedule for January's Snow Show. Topics include tariffs, retail data, creating connections with consumers, ...read more

Something you should know about Townsend Bertram & Company Adventure Outfitters: You’ll always have a friend there. The store has been in the same spot for 30 years, in the heart of downtown, close to plenty of lakes and wilderness trails. Brand Manager—and daughter of the ...read more

If you're roaming around the show floor on Sunday, stop by these booths for to support outdoor causes and snag some awesome deals while supplies last. Alpine Provisions (49002-UL): 50 percent off with the code "WINTEROR2018" at alpineprovisionsco.com American Alpine Club ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Emerald Expositions Events' CEO David Loechner has resigned after serving since 2013—though he'll stay with the company until the end of the years. His ...read more