The Business front-of-book section of The Voice features insider stories and news briefs, trade show coverage, tools and resources for retailers and brands.
What do wild salmon have to do with selling puffies? More than you’d think, says Alex Lowther, Patagonia’s creative director and producer of the brand’s 2019 documentary film Artifishal. Like Patagonia’s eight other feature-length environmental documentaries, Artifishal serves a ...read more
"No, we can't move." By Kay Martin, CEO of BOCO Gear BOCO Gear has a unique business model: We offer customized, high-quality performance headwear delivered within 35 days, for as few as 35 units at a time. We made this happen through an exclusive agreement with our factory ...read more
Five years ago, I was involved in a hit-and-run accident. After three months in the hospital and 13 surgeries, my left leg had to be amputated. It felt impossibly hard at first, and I didn’t have a positive outlook. Who would? At age 25, I had just become disabled. It wasn’t ...read more
While hauling his luggage out the door, Eric Derflinger ticks off each item from his mental packing list. Jackets, pants, and gloves? Check, check, check. Skis and poles? A split second of panic, then he remembers he’s renting this time around. Old habits are hard to break. A ...read more