Meteorite PR
Equip brands Rab and Lowe Alpine commit to achieve Net Zero by 2030
As part of their long-term sustainability strategy, British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.), have committed to achieve Net Zero by 2030. As a first step, Equip has become ‘Climate Neutral Company’ in November 2020, certified by ...read more
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 20, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into ...read more
Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
Park City, Utah (July 7, 2020) - Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of ...read more
Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award
BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine. “The Salewa ...read more
The Outdoor Business Climate Partnership Applauds The Senate Climate Solutions Caucus
Boulder, CO, Lakewood, CO and Park City, UT November 7, 2019. Today, the Outdoor Business Climate Partnership (OBCP) applauded the formation of the new bipartisan Senate Climate Solutions Caucus. The new Senate Climate Solutions Caucus was formed late last month by U.S. Senators ...read more
250-Mile, Nonstop Run To Honor Down Syndrome Advocacy And World Down Syndrome Day
The National Down Syndrome Society Announces New Run From Washington, D.C. To New York City To Advocate For Rights Of Individuals With Down Syndrome WASHINGTON (November 18, 2017 The National Down Syndrome Society® (NDSS), the leading human rights organization for all ...read more
The Ski Boot Revolution
Should a ski touring boot be oriented more for the ascent or the descent? As of Winter 2018-19, this basic ski touring question will finally be a thing of the past because DYNAFIT has eliminated the question of “either-or.” Now, it is simply both. Boulder, CO - November 9,2017 ...read more
Jackson Hole Icons Melvin Brewing and Teton Gravity Research Collaborate on the Gnarliest Pilsner on the Planet
JACKSON, WY (November 6, 2017) — Melvin Brewing is announcing the newest brew to its lineup – brewed specifically for those that get after it in the mountains – with the Pils-gnar. Collaborating with fellow ski bums, neighbors, and old friends at Teton Gravity ...read more
COSMIC Announces Eleven Years of Competitive Ski Mountaineering in the Rockies and Beyond
Each race is designed for all levels with the idea to bring out the best in each participant. Boulder, Co - October 20,2017 The COSMIC Series is the leading ski mountaineering organization in North America. The race series was established by United States Ski Mountaineering ...read more
Melvin Brewing Creates A Tsunami of Madness At The Great American Beer Festival
Brewery Group and Brewmaster of the Year, Gold Medal Hubert MPA, Gold Medal Fresh Hop IPA Alpine, Wyoming - October 16,2017 Melvin Brewing brings the ruckus to the 36th anniversary of the Great American Beer Festival® (GABF). With over 60,000 attendees over the three days and ...read more
Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman
Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. Victor,Idaho - October 16,2017 Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to ...read more
New Adventure Boutique to Open in Boulder, CO
New Adventure Boutique to Open in Boulder, CO The new Go Far specialty retail shop designed to be experiential community hub for active lifestyle enthusiasts Boulder, Co - October 16,2017 Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, ...read more
DYNAFIT and SALEWA Brands Name Meteorite PR as Public Relations Agency of Record in North America
Question: What Happens When An Eagle and a Snow Leopard Collide with a Meteorite? Answer: The industry shifts. Boulder,Co. - October 2, 2017 Media outlets across all channels will be excited to learn that Eric “Hende” Henderson and his newly formed agency Meteorite PR will once ...read more
Boulder, Co Resident To Be Featured In National Down Syndrome Society Video
Maite Henderson To Help Kick Off Down Syndrome Awareness Month In Unique Annual Video Presentation New York, NY - September 12,2017 Maite Hendeson, of Boulder, Colorado, will appear in the bright lights of Broadway on Saturday, September 16, as part of the National Down Syndrome ...read more