Wigwam
Independent reps spend thousands on samples. Fair deal, or total scam?
For reps, there’s no such thing as a free sample. While ambassadors, athletes, and media get free products to test, independent agencies are responsible for ordering, paying for—and offloading—every product they show. “For one of my brands, I carry on average almost $40,000 a ...read more
Industry Buzz: Thin Air postponed, Workplace Anti-Racism Agenda, Malcolm Daly, get paid to hike and drink beer
Industry headlines: Intriguing reads from around the web Thin Air postponed: The virtual trade show has been pushed to mid-September. The organizers say the change is meant “to ensure we do not take focus away from long overdue conversations" about racism. Camber releases ...read more
The 50 hottest products of the season, ranked
Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more
Industry Buzz: Hell's Kitchen, Grylls and Honnold, Wigwam, VF Corp, Big City Mountaineers, Granite Gear, and brands helping Australia
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Huge win for climbing: Access Fund helped get Hell’s Kitchen bouldering area outside Chattanooga, Tennessee permanently protected as part of Cumberland Trail ...read more
Industry Buzz: Rexchanger app, Wigwam, first National Park City, store closure, L.L.Bean in Canada, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Outdoor industry conference: Western North Carolina's Outdoor Gear Builders Association announced the second annual Outdoor Economy Conference in Western North ...read more
Wisconsin establishes outdoor recreation office
The windswept beaches and cliffs of Apostle Islands National Lakeshore. The rolling hills of the Ice Age National Scenic Trail. The quiet waters of a stretch of the St. Croix National Scenic Riverway. The 47-run Cascade Mountain ski area. These places, along with many more, will ...read more
Industry Buzz: MSR 50th anniversary, DuPont, Oboz Footwear, a 10-year old on El Cap, and more
Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more
100 years of making socks in America
It’s unclear who instituted the rule. It might have been Robert Chesebro Jr., whose grandfather, Herbert, founded Wigwam as Hand-Knit Hosiery in 1905. Or maybe it was Margaret Newhard and Chris Chesebro, his kids, who came up with the idea. But one thing is for sure: It didn’t ...read more
Industry Buzz: Bankruptcy, avalanche death, Mammut, Wigwam, and a puffy coat think piece
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Poler Stuff, a hipster Portland, Oregon, apparel company, filed for Chapter 7 bankruptcy and laid off at least nine of its employees. Founded in 2011, Poler was ...read more
Poll | Who makes the best socks?
So many great brands, so little time. The world is brimming with awesome outdoor socks. Whether its because of quality, colorways, fit, customer service, brand story, or something else, tell us: Which is your favorite sock company? We narrowed it down to ten great options: Farm ...read more