Industry Buzz: Bankruptcy, avalanche death, Mammut, Wigwam, and a puffy coat think piece

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  • Poler Stuff, a hipster Portland, Oregon, apparel company, filed for Chapter 7 bankruptcy and laid off at least nine of its employees. Founded in 2011, Poler was labeled an outdoor industry disruptor for bridging the gap between lifestyle and outdoor categories. It is unclear why Poler is ceasing operations, but the filing shows a significant drop in revenue: $7.7 million in 2016, $7.2 million in 2017, and $3.6 million in 2018.
  • Mammut and leading fashion brands, retailers, supplier organizations, and others have decided to address fashion's climate impact head on. The Swiss outdoor brand signed the UN Charter for Climate Action, committing to implementation of the Higg Index—a measure and score a company or product’s sustainability performance. 
  • Yosemite National Park closed trails to two popular waterfalls after a visitor slipped and fell to his death. The closure comes amid the government shutdown, in which many federal employees are on furlough and some people are advocating for entire park closures.
  • Colorado had its first avalanche death this past weekend during a safety course. A first avalanche swept six skiers participating in a course. A second avalanche piled over the first slide and buried one male skier.
  • The North Face is hiring a contract Consumer Communications Manager to look after the performance side of the brand while Jenny Davis is on maternity leave, according to her post on LinkedIn. Ideal candidates have seven to 10 years of experience, are based in the Bay Area, and are available to start late January/early February.
  • Wigwam Socks is seeking a diverse group of about 12 of athletes, activists, artists, and others who want to be part of #TeamWigwam. In return for social media and web content for Wigwam, these ambassadors will get socks. “We are looking for passionate people with an interesting story to share on social media,” Marketing Communications Manager Deanna Zabel says.