Keep up by reading Industry Buzz. Here are today's top headlines:
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- As an industry committed to sustainability, let’s STOP USING SO MUCH SINGLE USE PLASTIC at our trade shows. If you need more incentive, Outside published this article about quitting plastic the same day we launched The Plastic Impact Promise. Please join us in making the pledge to curb plastic use at Outdoor Retailer Summer Market.
- International Women's Day: DUER, makers of ridiculously comfy jeans, is celebrating women everywhere by donating $20 to the Women's Health Collective for every piece of women’s apparel sold from now until March 11. Plus, read our feature on 10 amazing gals leading businesses in the outdoor industry.
- A new outdoor consignment shop has popped up in Loveland, Colorado, just north of Boulder. The Extra Mile will soft open this week or next, and have a grand opening in April. It was started by a father of four active kiddos.
- Record high: In 2018, the 418 National Parks reached 318.2 million visits in 2018, the third highest since record keeping began in 1904.
- Avalanche danger is at an all-time high in Colorado. Thick, wet snow—and a lot of it—has produced a number of slides over the last two weeks. Some have even covered major roadways and buried cars.
- An L.L.Bean is opening in a 14,000-square-foot building in Canada later this year, making it the country's first store.
- Next week, Congress' Energy and Natural Resource Committee is holding a hearing on outdoor recreation. This is exciting news, especially coming on the heels of the public lands package passage. Jessica Wahl, executive director of the Outdoor Recreation Roundtable, is excited because she has been pushing for this type of bicameral, bipartisan hearing for over six years. "What we did with the public lands package we cold get for recreation," Wahl said. We'll keep you updated on how it progresses. The next step is for lawmakers to start drafting legislation.
- MIPS, the brain safety technology company, is calling upon governing bodies to address the lack of standards for testing rotational motion in helmets. Currently, most helmet testing for consumers is focused on radial forces, excluding tangential forces, according to MIPS. “We at MIPS have conducted more than 22,000 tests and we know that not all helmets are equally safe, not even the ones that claim to address rotational motion”, says Johan Thiel, CEO of MIPS. “Right now, almost anyone can claim that their helmet is reducing rotational motion because there is no standard they have to meet. This is serious and concerning for the users who think they are buying a helmet with added protection.”
- Known for portable water filters and providing communities without access to clean water, LifeStraw just introduced a product for everyday use in homes. The Advanced Glass Water Filter Pitcher is a 7-cup glass water filter pitcher that protects agains bacteria, parasites, microplastics, lead, mercury, cadmium, chromium III, copper, and a variety of chemicals including pesticides, herbicides, and chlorine—all potentially floating in your tap water.