Up in quaint Ketchum, Idaho, Cassie Abel always has something to do. As the owner of women's apparel brand Wild Rye and founder of White Cloud Communication, as well as being an active skier, hiker, mountain biker, and dog owner, you can find her firing off emails and strategizing with her rock-star teams or getting fresh air and exploring the trails. Busyness aside, Abel found time earlier this year to lead another initiative: elevating female-powered companies through Women-Led Wednesday.

On International Women's Day last year, we featured Abel among 10 female leaders in the outdoor industry. Since then, Abel has put the spotlight on dozens and dozens of other businesses we, and probably you, didn't know were led by amazing gals. For the second year, we've compiled a list of another 10 rad women—and we're putting a call-out to add to Abel's growing directory of women leaders. Nominate some leading ladies through this form and they could be featured in next year's roundup on SNEWS.

Happy International Women's Day!


Rad women hiking

10 companies led by rad women

Everyone knows that some of the outdoor industry’s top brands are led by strong females — Rose Marcario of Patagonia, Sue Rechner of Merrell, Donna Carpenter of Burton, Rue Mapp of Outdoor Afro, Amy Roberts of Outdoor Industry Association, Deanne Buck of Camber Outdoors, and ...read more

High Mountain Hut in Telluride, Colorado

This Colorado women's leadership summit is getting even bigger in 2020

Up until July 2018, the last time I'd been around 16 other women in the woods was as a teenager at Girl Scout camp. So when I was invited to the Project16x women's leadership summit in Telluride, Colorado, needless to say I felt a little self-conscious about being new to the ...read more

Women raising their glasses over a lake

Calling all women-led outdoor businesses

There's Cyber Monday, Small Business Saturday, Giving Tuesday, Black Friday—and now there's Women-Led Wednesday. Even though women are more than half of the population and the professional-level work force, only 25 percent of executives and senior management officials are women. ...read more

Jen Gurecki, founder of Coalition Snow. Photo courtesy of Coalition Snow.

Coalition Snow is run by women through and through

In light that it’s 2016—nearly a century following women’s suffrage, the U.S. Constitution’s 19th Amendment, and 80 years since the country’s first ski resort opened in Sun Valley, Idaho—the slice of women that are in leadership positions in the industry is shockingly delayed. ...read more

silhouette o two women climbing a rock face. One woman reaches down to help the other ascent, with orange sky and setting sun in background

Wild Rye founder is building a massive directory of women-led businesses

Leading up to the second annual Women-Led Wednesday on Nov. 27, Cassie Abel is building her directory of companies either founded by or led by women. She’s calling any businesses with women at the top to join her community of more than 300 brands of all sizes, so far representing ...read more


Camber Outdoors wants equity for all, not just women

Known for empowering women, Camber Outdoors is broadening its mission to welcome everyone to the leadership table and achieve equity for all—not just females. Today, the organization announced a shift in its mission from, “Equality for all women in the outdoors, from the ...read more

The North Face Move Mountains campaign

6 ways the The North Face is celebrating women

For more than 50 years, The North Face has empowered people to push boundaries in the outdoors. Now, the brand is acknowledging that they need to do more to create more role models for young girls and develop the next generation of amazing women explorers. “We know better than ...read more

Woman standing on rock

Camber Outdoors presents Pitchfest 2018 finalists

Chosen from a pool of 60 applicants, Camber Outdoors announced seven women-led, innovative companies that will showcase at the fourth annual Pitchfest. The lucky finalists will pitch on July 22 prior to Outdoor Retailer Summer Market in Denver. Each finalist will spend the next ...read more

Steve Rendle, VF Corp CEO

VF Corp's CEO to talk about being a purpose-led company

VF Corporation’s CEO Steve Rendle has been selected as the featured speaker at Camber Outdoors’ Thought-Leader Keynote during Outdoor Retailer Summer Market. During his keynote, Rendle will talk about the role and responsibility of purpose-led companies and the importance of ...read more