Up in quaint Ketchum, Idaho, Cassie Abel always has something to do. As the owner of women's apparel brand Wild Rye and founder of White Cloud Communication, as well as being an active skier, hiker, mountain biker, and dog owner, you can find her firing off emails and strategizing with her rock-star teams or getting fresh air and exploring the trails. Busyness aside, Abel found time earlier this year to lead another initiative: elevating female-powered companies through Women-Led Wednesday.

On International Women's Day last year, we featured Abel among 10 female leaders in the outdoor industry. Since then, Abel has put the spotlight on dozens and dozens of other businesses we, and probably you, didn't know were led by amazing gals. For the second year, we've compiled a list of another 10 rad women—and we're putting a call-out to add to Abel's growing directory of women leaders. Nominate some leading ladies through this form and they could be featured in next year's roundup on SNEWS.

Happy International Women's Day!


Rad women hiking

10 companies led by rad women

Everyone knows that some of the outdoor industry’s top brands are led by strong females — Rose Marcario of Patagonia, Sue Rechner of Merrell, Donna Carpenter of Burton, Rue Mapp of Outdoor Afro, Amy Roberts of Outdoor Industry Association, Deanne Buck of Camber Outdoors, and ...read more