Jen Gurecki, founder and CEO of Coalition Snow and editor-in-chief of SISU magazine, doesn’t mince words. “I really just want to curl up in bed all day, and I’m having a hard time pulling myself away from CNN,” she says. Gurecki knows that she is far from alone, and that the ...read more
'Tis the season for pop-up shops and exhibits, where shoppers have one more choice to find their holiday gifts. Customers nowadays are attracted to buying experiences and many brands are looking for ways to stoke desirability through their own seasonal stores in addition to ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Brick and mortar: Coalition Snow is opening a retail location called the "Clubhouse" in Truckee, California. "Not only will you be able to see, touch, and feel ...read more
You may recognize the gear without its brand's logo, you may know the current CEO, but do you know its founder? In this edition of Outdoor Industry IQ, select the mastermind behind the outdoor brand. And if you score a 15/15, don't miss the giveaway at the end. This Outdoor ...read more
Take a look around you. Whether you realize it or not, you’re likely surrounded by women who have started their own businesses. According to the 2018 study “State of Women-Owned Business Report,” commissioned by American Express, four of every 10 U.S. businesses are owned by ...read more
Meet five individuals who, from the outside, seem to have the gig of a lifetime. The share details about their paycheck, plus perks and bummers. FILMMAKER Sarah Menzies: Let Media, Seattle, WA The paycheck $40,000 The gig Shooting documentary films and commercial projects ...read more
Up in quaint Ketchum, Idaho, Cassie Abel always has something to do. As the owner of women's apparel brand Wild Rye and founder of White Cloud Communication, as well as being an active skier, hiker, mountain biker, and dog owner, you can find her firing off emails and ...read more
Unless gear stays stowed away in the back of a closet, chances are, it's going to rip at some point—whether it's your puffy coat scraping on rock as you reach for a hold, your ski jacket snagging on trees as you shred through glades, or your sleeping bag catching in your ...read more
Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more
We all know the outdoor industry’s legacy brands: Patagonia, The North Face, Arc’teryx, Black Diamond. But where are the fresh-faced newcomers destined to become titans? First, why startups matter: “Innovation and industry progression come from the group, not a handful of ...read more
In light that it’s 2016—nearly a century following women’s suffrage, the U.S. Constitution’s 19th Amendment, and 80 years since the country’s first ski resort opened in Sun Valley, Idaho—the slice of women that are in leadership positions in the industry is shockingly delayed. ...read more
