Everyone knows that some of the outdoor industry’s top brands are led by strong females — Rose Marcario of Patagonia, Sue Rechner of Merrell, Donna Carpenter of Burton, Rue Mapp of Outdoor Afro, Amy Roberts of Outdoor Industry Association, Deanne Buck of Camber Outdoors, and Marisa Nicholson of Outdoor Retailer. But in celebration of International Women’s Day, we sought out a selection of smaller companies that you may not have heard about or may not have realized are headed by equally amazing gals. 

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casse abel jumping in mountains

10 women-led outdoor companies you should know about

Up in quaint Ketchum, Idaho, Cassie Abel always has something to do. As the owner of women's apparel brand Wild Rye and founder of White Cloud Communication, as well as being an active skier, hiker, mountain biker, and dog owner, you can find her firing off emails and ...read more

OIA new board members

OIA elects 6 board members

Outdoor Industry Association (OIA) elected six new board members, who will officially take their seats at the meeting preceding Outdoor Retailer Summer Market. "The OIA Board plays a significant role in helping to guide and shape our focused work in policy, sustainable business ...read more

Outdoor Retailer Winter Market 2018

Confusion still looms over the November and January shows

When Outdoor Industry Association posted a letter saying the January Outdoor Retailer show is "still too late for many outdoor brands and likely will not be sustainable for years to come," Snowsports Industries America was taken aback. After the energy and momentum at the first ...read more

The North Face Move Mountains campaign

6 ways the The North Face is celebrating women

For more than 50 years, The North Face has empowered people to push boundaries in the outdoors. Now, the brand is acknowledging that they need to do more to create more role models for young girls and develop the next generation of amazing women explorers. “We know better than ...read more

Steve Rendle, VF Corp CEO

VF Corp's CEO to talk about being a purpose-led company

VF Corporation’s CEO Steve Rendle has been selected as the featured speaker at Camber Outdoors’ Thought-Leader Keynote during Outdoor Retailer Summer Market. During his keynote, Rendle will talk about the role and responsibility of purpose-led companies and the importance of ...read more

A birds-eye-view of the Paddlesports Retailer show floor

The outdoor industry is split on The Big Gear Show concept

Following The Big Gear Show announcement on Monday, the outdoor industry has voiced mixed response to the new hardgoods-only event with a consumer day and reduced footprint in Salt Lake City in July 2020. Some say that another show further splinters an already-fractured industry, ...read more

Women raising their glasses over a lake

Calling all women-led outdoor businesses

There's Cyber Monday, Small Business Saturday, Giving Tuesday, Black Friday—and now there's Women-Led Wednesday. Even though women are more than half of the population and the professional-level work force, only 25 percent of executives and senior management officials are women. ...read more

Fjallraven booth at Outdoor Retailer Snow Show 2019

Show floor buzz: Greg Thomsen, NPD Group, Polartec, Outdoor Business Climate Partnership, our favorite booth, and more

Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more

snews_breaking_krcik

Celebrating Ann Krcik, 1957—2018

The outdoor industry lost one of its most beloved yesterday. Ann Krcik, who recently received the Lifetime Achievement Award from Camber Outdoors for her broad and lasting impact on the outdoor industry, passed away in her home after a long, courageous battle with cancer. Krcik ...read more