Sue Rechner appointed as president of Merrell

The former CEO of Confluence Outdoor joins Merrell and Wolverine Worldwide.
Publish date:

Sue Rechner, who spent 10 years as CEO of Confluence Outdoor, has been named president of Merrell. She has a long history of building brands in the outdoor industry, and was president and director of Victorinox Swiss Army, Inc., before joining Confluence.

“After conducting an extensive search, we are excited to bring Sue to Wolverine Worldwide and Merrell – our largest brand with great global potential,” said Blake Krueger, chairman, CEO, and president of Wolverine Worldwide in a press release issued Monday. “Sue is a seasoned veteran and experienced brand builder, I am confident she will have a strong impact on the Merrell brand and its continued growth.”

Rechner left Confluence Outdoor in February, saying she felt it was time to move on. She built the once-struggling brand into a critical source for paddlesports equipment, and one of the "most important partners" for retailers like Rutabaga Paddlesports, whose owner, Darren Bush, is now spearheading the first-ever Paddlesports Retailer.

"Paddlesports is losing a great leader," Bush said at the time. 

At Merrell, Rechner will answer to Todd Spaletto, president of Wolverine Worldwide's lifestyle and outdoor groups. Spaletto joined the company recently, after leaving his post as president of The North Face.

“Sue has a consistent track record of building brands and delivering growth in the outdoor industry," Spaletto said in a press release about her appointment. "Merrell is an iconic brand and is the perfect fit for Sue’s leadership and experience."


Sue Rechner named president, CEO of Confluence

Following an aggressive search that began when Tom Nathanson of American Capital Strategies (ACS) became acting CEO of Confluence on June 14, 2007, Sue Rechner has been named president and CEO of the company as of Dec. 17. With more than 15 years of experience in consumer more

Steve Smith will start his L.L.Bean career Jan. 4. Photo courtesy of L.L.Bean

L.L.Bean announces new president, CEO

The company's new leader returns to Maine after years of holding executive positions for domestic and international retailers L.L.Bean has ended nearly a year of searching for its fourth president and CEO, announcing this week that Stephen Smith with be the company’s next more