Rose Marcario, President and CEO of Patagonia
Tommaso Mei
Rose Marcario is the CEO of outdoor apparel company Patagonia. She joined the company in 2008 as CFO, and Patagonia's profits have tripled since then. After she was hired, she evaluated Patagonia's production processes and revised them to be more environmentally friendly, by eliminating waste and excess packaging materials. Prior to joining Patagonia, Marcario spent 15 years in private equity.
Marcario has been a vocal supporter of on-site child care, which Patagonia established in 1983. Under her leadership, 100 percent of the company's working mothers have returned to work after giving birth. On June 1, 2017, Marcario opened an on-site child care facility at Patagonia's distribution center in Reno, Nevada. Marcario believes that employer-operated child care facilities are the answer to getting more women on company boards and in CEO positions.
Marcario is often a spokeswoman for Patagonia's stance on public lands.
Industry headlines: Intriguing reads from around the web Rose Marcario on the Facebook boycott: The former Patagonia CEO gives her thoughts on the outdoor industry’s refusal to accept Facebook’s moral lapses. [Fast Company] Will MEC survive the coronavirus? The pandemic might ...read more
Patagonia announced the departure of its CEO, Rose Marcario, who has served as the company's chief executive officer since 2008. "Circumstances around the pandemic created a natural inflection point for reimagining our business and Rose and the Board felt it made sense for those ...read more
The last 17 days have been monumental for Patagonia. The company on Monday announced—with surprise and delight—that it raised $10 million in donations for 1,043 grassroots environmental organizations in the U.S. and Europe. Patagonia planned on keeping the donation period open ...read more
Patagonia and Burton are among the businesses closing stores and offices on Friday to demand that the government call for a climate emergency, marking the start of the week-long, youth-led Global Climate Strike. Millions of people across the world are walking out of their ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Patagonia updated its mission statement from “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the ...read more
Patagonia is giving away $10 million it saved last year as a direct result of last year’s cut to corporate income tax rates, backed by President Donald Trump, to find solutions to the climate crisis. The tax cut was in favor of the oil and gas industry and will open up 19 million ...read more
On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters. This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more
Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more
Longtime Patagonia employee Peter Kinnoch Noone, who was known for his gruff exterior, sharp sense of justice, and down-to-earth style of the outdoor industry’s early days, died of recurrent cancer on July 9 at his home in Ojai, California. He was 75. Noone's outdoor retail ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. "Let our people go vote": This November, Patagonia is giving workers the day off for Election Day. And CEO Rose Marcario is ...read more
Everyone knows that some of the outdoor industry’s top brands are led by strong females — Rose Marcario of Patagonia, Sue Rechner of Merrell, Donna Carpenter of Burton, Rue Mapp of Outdoor Afro, Amy Roberts of Outdoor Industry Association, Deanne Buck of Camber Outdoors, and ...read more
Oh, 2017 you were a wild one. The outdoor industry made a loud, cohesive stand for public lands, our trade show landscape got a major shakeup, women raised their voices on gender issues, and retailers across the country struggled to stay relevant in a world where consumers are ...read more
President Donald Trump’s demand for Interior Secretary Ryan Zinke to review some national monuments within 120 days is “absurd,” Patagonia Founder Yvon Chouinard and CEO Rose Marcario wrote Thursday in a letter to Zinke. “As you know, the process to establish a National ...read more
The Salt Lake Tribune has published the full audio of the call between OIA and Utah Gov. Gary Herbert. A recording of the call between Outdoor Industry Association board members and Utah Gov. Gary Herbert, released Monday, reveals a fundamental disagreement over the way federal ...read more
Five times the expected Black Friday sales would normally be a bottom-line boon for most companies. Not so for Patagonia, but you still won't hear anyone there complaining. The brand surpassed its pre-holiday estimates with $10 million in sales on Black Friday, all of which it ...read more
The following is a guest opinion provided by Patagonia CEO Rose Marcario on the proposed Trans-Pacific Partnership trade agreement. Patagonia opposes the Trans-Pacific Partnership (TPP) trade agreement and Fast Track approval. We stand to gain financially from TPP and the ...read more
Ventura, California, January 23, 2014 – Patagonia today announced that Rose Marcario, CEO of Patagonia Works, the parent company of Patagonia, Inc., will also assume the role of President and CEO of Patagonia. Prior to serving as the CEO of Patagonia Works, Marcario served as ...read more
