Patagonia endorses political candidates for the first time ever

The brand has significant stakes in Montana and Nevada—too many to stay silent.
Author:
Publish date:
Patagonia's homepage "Democracy requires showing up"

Patagonia is featuring both endorsements on its website and social media, and in customer emails. "Our democracy depends on showing up on Election Day, and our planet depends on leaders who will protect it."

On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters.

This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the endorsements are "not born from a desire to get into partisan politics." 

Nevada is home to Patagonia's global distribution center, more than 650 employees, and the famous Worn Wear repair center. It's also home to the Black Rock Desert-High Rock Canyon Emigrant Trails National Conservation Area; Gold Butte National Monument; Basin and Range National Monument; and millions of acres of wilderness in Clark, Lincoln, White Pine, Humboldt, and Lyon counties. 

Patagonia supports Democrat Jacky Rosen to represent the Silver State for her track record of fighting for the state's outdoor recreation economy, calling for permanent reauthorization of the Land and Water Conservation Fund, and urging Interior Secretary Ryan Zinke to reconsider shrinking efforts at Gold Butte and Basin and Range.

“She will fight to protect Nevada’s public lands and the vibrant outdoor industry that depends on them," Patagonia CEO and President Rose Marcario said in a statement, mentioning Rosen's strong record of defending public lands in Congress and protecting access to clean air and clean waters. "We need her leadership to protect Nevada’s economy and the basic health of its people, so the business community can thrive and so Nevadans can prosper," Marcario said.

In Montana, Patagonia has an important outlet store and it's where the brand created the 1% for the Planet program. The brand has given $5 million in grants to the Montana Wilderness Association, supported the Blackfoot Clearwater Stewardship Project—an effort championed by Democratic Senator Jon Tester that proposes to expand a wilderness area by close to 80,000 acres. According to Patagonia Founder Yvon Chouinard, "he gives a damn about protecting public lands."

"He goes to work every day for the 95 percent of Montanans who believe recreation on public lands is a priority, unlike Republicans in Congress who only serve the fossil fuel industry," Chouinard said in a statement. "He also knows something about living off the land—the only organic farmer in the Senate, and the only one bringing the beef he butchers through airport security when he has to travel to DC. Jon is a real advocate for hunters, hikers, and Montana’s thriving outdoor economy at a time when threats to clean air, clean water and public land are worse than we’ve ever seen.”

For more information about candidates in your state, view Outdoor Industry Association's scorecard and Protect Our Winters' voter guide.

Related

Bears Ears

Patagonia's Yvon Chouinard, Rose Marcario send letter to Ryan Zinke

President Donald Trump’s demand for Interior Secretary Ryan Zinke to review some national monuments within 120 days is “absurd,” Patagonia Founder Yvon Chouinard and CEO Rose Marcario wrote Thursday in a letter to Zinke. “As you know, the process to establish a National ...read more

Yvon Chouinard

Yvon Chouinard stars in Patagonia's first TV ad

In a first for the brand, Patagonia will air a commercial throughout the state of Montana this week, aimed at Interior Sec. Ryan Zinke.  Zinke has just a few days left before he must give President Donald Trump official recommendations on the monuments currently under review. ...read more

DtGxcecXgAYBf7x

Patagonia's $10 million gift to the planet

Patagonia is giving away $10 million it saved last year as a direct result of last year’s cut to corporate income tax rates, backed by President Donald Trump, to find solutions to the climate crisis. The tax cut was in favor of the oil and gas industry and will open up 19 million ...read more

Patagonia door with time to vote sign

Patagonia's Rose Marcario: "Let our people go vote"

Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more

smiling brown haired woman in blue flannel shit and black Patagonia jacket looking off to her left

Rose Marcario is stepping down from Patagonia

Patagonia announced the departure of its CEO, Rose Marcario, who has served as the company's chief executive officer since 2008. "Circumstances around the pandemic created a natural inflection point for reimagining our business and Rose and the Board felt it made sense for those ...read more

Peter Noone of Patagonia dies at 75

RIP, Peter Noone

Longtime Patagonia employee Peter Kinnoch Noone, who was known for his gruff exterior, sharp sense of justice, and down-to-earth style of the outdoor industry’s early days, died of recurrent cancer on July 9 at his home in Ojai, California. He was 75. Noone's outdoor retail ...read more

Woman holding plant

$10 million in 17 days: Patagonia 'delighted' by community donations

The last 17 days have been monumental for Patagonia. The company on Monday announced—with surprise and delight—that it raised $10 million in donations for 1,043 grassroots environmental organizations in the U.S. and Europe. Patagonia planned on keeping the donation period open ...read more

Save the LWCF promo photo

Outdoor businesses unite to save LWCF

More than 280 outdoor-focused businesses have joined The Conservation Alliance and Outdoor Industry Association (OIA) in sending a letter asking Congress to permanently reauthorize and fully fund the Land and Water Conservation Fund, expiring on Sunday. And to ensure their ...read more

Kobuk Valley National Park

'Modest' entrance fee hikes apply to 117 national parks

The National Park Service on Thursday unveiled slight increases of about $5 at all parks, a little more than a week after the U.S. Department of the Interior backed off plans to impose massive fee hikes at 17 of the most popular. Starting June 1, prices will rise at the 117 sites ...read more