Meet the disruptors

We asked 16 brands how they will shake things up (or not) this year.

Oh, 2017 you were a wild one. The outdoor industry made a loud, cohesive stand for public lands, our trade show landscape got a major shakeup, women raised their voices on gender issues, and retailers across the country struggled to stay relevant in a world where consumers are making more and more purchases by clicking.    

It got us to thinking, is it important for brands to be "disruptive" and what sort of big moves will we see in 2018?

We reached out to 16 brand leaders to hear their take on the notion of being disruptive, and what they have cooking for 2018.