Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. BACKPACKER's Out Alive podcast dropped today, which will bring listeners harrowing stories about surviving in the backcountry. The first episode is about pro ...read more
Oh, 2017 you were a wild one. The outdoor industry made a loud, cohesive stand for public lands, our trade show landscape got a major shakeup, women raised their voices on gender issues, and retailers across the country struggled to stay relevant in a world where consumers are ...read more
Fjällräven announced today that it will start airing a TV commercial during Monday Night Football. Marmot ran a Superbowl ad last year, but television commercials are rare territory for outdoor industry brands. The ad will air for the first time tonight, during the first half of ...read more
