Mountain Hardwear

This is part four of a multi-part series. The next installments will be published in the coming weeks. You can read the entire series here. We've reached the point in our analysis of the 2020 Retailer Survey results when we start digging into individual product categories to ...read more

The guilt of e-commerce is real. On Cyber Monday this year, U.S. shoppers spent a record $10.8 billion in less than 24 hours, generating an incredible amount of packaging waste in the process. For outdoor industry consumers—people who care about the environment and ...read more

From the outside, you might not guess that Brown's Outdoor—a cozy little shop in Port Angeles, Washington, at the northern tip of the state—is one of the oldest family-owned gear retailers in the country. The vibe of the place is decidedly unpretentious, the digs modest and ...read more

January to March 2020 Idle factories China’s lockdown was announced during Chinese New Year in January, keeping factories shuttered beyond the usual holiday period, and once they reopened, production ramped up slowly. The slowdown caused some manufacturers to delay Fall ’20 ...read more

In 1992, I was hired as the first black independent sales representative for The North Face (TNF). Back then, TNF was privately owned and headquartered in Berkeley, California. On the way home from my very first sales meeting, I happened to bump into the company president, Bill ...read more

The Reveal Global Media Conference wrapped up the first day of its two-day program this afternoon, showcasing new products from brands like Cotopaxi, Hoka One One, and Mountain Hardwear in seven hours of Zoom presentations curated for more than 300 registered journalists. Hosted ...read more

As the coronavirus crisis continues to paint a bleak picture for small businesses across the country, outdoor brands are stepping up one by one to help. The latest company to join the relief effort: Mountain Hardwear, which implemented a program this week to support authorized ...read more

As of today, our industry's largest gathering is still on the books for June 23-25 in Denver. But thanks to the coronavirus pandemic, it's pretty clear that the show will not go on as planned in just 13 weeks. Mountain Hardwear took a proactive stance: President Joe Vernachio and ...read more

The best of SNEWS: Top stories we've published recently Save your local gear shop: We've launched a new campaign to keep independent retailers going through these uncertain times. Read a letter from SNEWS' editor-in-chief, Kristin Hostetter, about the initiative. In this ...read more

Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more

“That’s okay, we have kombucha!” is something I hear every time I turn down a beer at a professional event. I always smile and nod—and white-knuckle my water bottle. When others raise toasts with their event drinks, I take a long drag of H2O, served neat, and swallow the ...read more

There are lots of way to make an impact on the world’s raging plastic problem. Every little step away from single-use plastic and towards a circular and petroleum-free world is worth celebrating. Here are a few things we’re stoked about from just a few of our 336 (and counting) ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Hot off the press: The fall/winter issue of The Voice is here. Check out the digital version here or grab one in the flesh at the upcoming OR (in the magazine ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Kudos to Cam Brensinger: The founder and CEO of NEMO was recently recognized with the New Hampshire Business Excellence Award from New Hampshire Business Review. ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Illegal offense: During the month-long government shutdown that ended Jan. 25, 2019, the Trump administration illegally used National Park fees to keep parks ...read more

The issues you hear in the hallways of trade shows and in conversations at your store or business? We explored those on paper. Our new trade journal, The Voice, dives into the big questions facing our industry. Read our latest issue online or subscribe to receive a hard copy. ...read more

This year marks Mountain Hardwear’s 25th anniversary, but that’s not the only major milestone for the brand: With its Spring 2019 line of redesigned and new tents, it becomes the largest player in U.S. tents to completely eliminate toxic fire-retardant chemicals from its ...read more

Didn’t make it to this year’s show? We’ve got you covered. We prowled the floor for three full days in search of new products that your customers will be scrambling for. Here are 25 of the most interesting products at this year’s Outdoor Retailer Summer Market. A “scrappy” ...read more

Mountain Hardwear has fully launched its high-fidelity Augmented Reality shopping app, featuring its completely redesigned equipment line. The app is meant to limit time needed to visit retail stores, decrease difficulty of in-store setup, and limit the guesswork of online ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in ...read more

Cold, wet paws can ruin even a powder day, which is why gloves are lauded as one of the most important pieces of gear. Gloves or mittens, skinning or snowshoeing or just braving the bitter air, these brands are all trying to keep you from thinking about frostbite. Which brand ...read more

There was a time in Tayson Whittaker’s life when $200 was a lot of money. In 2014, when Whittaker was a 23-year-old finance student at Southern Utah University, he struggled to come up with enough cash to buy ultralight backpacking gear. He already had a closet full of hunting ...read more

“Just a little snow.” That’s the phrase that kept playing in my head as we wound our way through Aigüestortes i Estany de Sant Maurici National Park in Catalonia, Spain. Everything—the granite peaks towering above us; the shores of an alpine lake; my boots—was ...read more