Nuggets of news you need to know today, bite by bite.
  • Mountain Hardwear has fully launched its high-fidelity Augmented Reality shopping app, featuring its completely redesigned equipment line. The app is meant to limit time needed to visit retail stores, decrease difficulty of in-store setup, and limit the guesswork of online assets. “We believe the ability to superimpose digital products and information on a user’s actual environment will change retail,” says Snow Burns, VP of Global Marketing. “We don’t see technology as contrary to getting outside, we see it as an opportunity to enhance the experience.” 
  • As part of a groundbreaking new research project, Volvo Cars and POC developed the worlds first car-bike helmet crash test in an effort to further protect cyclists.
  • Volcom has implemented Centric 8 PLM in lieu of their old Product Lifecycle Management solution. “Our users were dissatisfied and frustrated with our legacy PLM system. We faced a decision as a company. Should we continue on with the scheduled upgrade, or take a step back and re-evaluate our options?” said Steve Chastain, Global Head of IT at Volcom. The process, which has been shortened form 2 weeks to 1 1/2 days, streamlines the process and achieves greater visibility across their product lifecycle.
  • AdventurUs Womxn launched its 2019 Escape Event Series @ LOGE Camps, three all-inclusive and multi-sport weekends for women. The events are meant to give women of all ages and backgrounds a safe space to learn and experience the outdoors.
  • Icebreaker's new Merino 'Tees for Good' can reportedly go 7 washes without stinking. Merino wool is known for its anti-stink properties and Icebreaker is using that to lower the number of times you wash your shirt—reducing the amount of stray microfibers released into waterways.
Crawford Path

Crawford Path will celebrate its 200th birthday this year.

  • Crawford Path, know as the the oldest continuously maintained and used trail in the country, will turn 200 this year.

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