Nuggets of news you need to know today, bite by bite.
Mountain Hardwear has fully launched its high-fidelity Augmented Reality shopping app, featuring its completely redesigned equipment line. The app is meant to limit time needed to visit retail stores, decrease difficulty of in-store setup, and limit the guesswork of online assets. “We believe the ability to superimpose digital products and information on a user’s actual environment will change retail,” says Snow Burns, VP of Global Marketing. “We don’t see technology as contrary to getting outside, we see it as an opportunity to enhance the experience.”
As part of a groundbreaking new research project, Volvo Cars and POC developed the worlds first car-bike helmet crash test in an effort to further protect cyclists.
Volcom has implemented Centric 8 PLM in lieu of their old Product Lifecycle Management solution. “Our users were dissatisfied and frustrated with our legacy PLM system. We faced a decision as a company. Should we continue on with the scheduled upgrade, or take a step back and re-evaluate our options?” said Steve Chastain, Global Head of IT at Volcom. The process, which has been shortened form 2 weeks to 1 1/2 days, streamlines the process and achieves greater visibility across their product lifecycle.
AdventurUs Womxn launched its 2019 Escape Event Series @ LOGE Camps, three all-inclusive and multi-sport weekends for women. The events are meant to give women of all ages and backgrounds a safe space to learn and experience the outdoors.
Icebreaker's new Merino 'Tees for Good' can reportedly go 7 washes without stinking. Merino wool is known for its anti-stink properties and Icebreaker is using that to lower the number of times you wash your shirt—reducing the amount of stray microfibers released into waterways.
Crawford Path, know as the the oldest continuously maintained and used trail in the country, will turn 200 this year.
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com The Outdoor Business Climate Partnership (OBCP)—comprised of the Outdoor Industry Association, Snowsports Industries America and the National Ski Areas ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at firstname.lastname@example.org OIA Global and Ditto Sustainable Brand Solutions created a program called Garments On Ditto that makes removing plastic from retailers simpler. The program ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com. If you've ever wanted to look the part of someone in Star Wars, well, Columbia Sportswear is making those dreams come true. This Friday, Columbia is releasing ...read more
Could backpacking insurance increase your time outside? More and more people are cutting down on their time outside to avoid the high healthcare costs often associated with the industry. After being injured himself, Charles Merritt developed an on-demand accident insurance ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at firstname.lastname@example.org. President Donald Trump proposed tariffs on all imports from China, including outdoor footwear and apparel; the public comment period starts in June. Outdoor ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com Cotopaxi is living up to their creed to Do Good. They announced in a recent press release that they will adopt the Higg Index standard in an effort to increase ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at firstname.lastname@example.org Outdoor Industry Association released its 2018 Annual Report. OutsidePR hired Kelsey McGrew as new Senior Account Executive. “Kelsey is a driven and passionate ...read more
Outdoor Retailer has partnered with Nalgene to get a 32-ounce plastic Nalgene bottle into every set of hands attending Summer Market next week. And there will be no shortage of places to fill them, either. With more refill stations in common areas and scores of Plastic Impact ...read more
Non-profit outdoor alliance Maine Outdoor Brands announced that it has elected Jenny Kordick as full-time executive director. Kordick comes from The Wilderness Society in Washington, D.C. and Maine, and will officially start the week of Outdoor Retailer. Scott W. Crook, ...read more