There are lots of way to make an impact on the world’s raging plastic problem. Every little step away from single-use plastic and towards a circular and petroleum-free world is worth celebrating.

Here are a few things we’re stoked about from just a few of our 336 (and counting) Plastic Impact Alliance members.

If your company is doing something cool to eradicate plastic, please tell us about it for our next member spotlight. Email the deets to

And if you're not yet a member of the Alliance, joining is easy. Here's how.

Whale swimming in blue ocean, light blue zipper at lower left of page "Natulon Ocean Sourced"

Natulon Ocean Sourced zippers is part of YKK's mission to reduce carbon emissions in its manufacturing process.

A better zipper

YKK has taken ocean plastic they collected from the coast of Sri Lanka and turned it into Natulon Ocean Sourced zippers that perform and last exactly the same as zippers made from virgin polyester (aka plastic). Check them out at booth #56020-UL at Outdoor Retailer Snow Show.

Killer teamwork

At Outdoor Retailer next week, Stanley, Osprey, and Nikwax are teaming up with Sunday Afternoons, Deschutes Breweries, and Hood River Distilleries to host a “block party” on Day 2 / January 30 at 4:30 p.m. to benefit Protect Our Winters. “All of the drinkware is plastic-free. You can either pick up a sili-pint at the Osprey booth (#39081-UL) or a Stanley pint (#42096-UL) and that gets you unlimited cocktail or beer and the refills,” says Michelle Fleming of Stanley. “No plastic cups of any kind. We’ve also moved to getting food from the bulk food bins at a local grocery store and filling up our Stanley food storage containers with snacks instead of buying a bunch of prepackaged snacks.”

Wooden Nikwax sticker has graphic of geometric mountains, tress, grass and sun. Center says "Nikwax waterproofing." Two arrows surround the circle. In the top one it says "don't be trashy" and the bottom says "go 100% recycled!"

Nikwax has a long-standing commitment to sustainability.

A step up in packaging

Nikwax commits to 100 percent recycled (and recyclable) bottles for all its products. “We are all horrified by the images that we see on our news feeds of plastic pollution,” said Nick Brown, founder of Nikwax. “It is abhorrent to visit a wild space and find it polluted with unnatural waste. Plastic pollution is one of the problems we CAN solve through raising awareness, recycling, using new technology, and improving regulation. We hope to contribute to ultimately eliminating the problem without contributing further to climate change.”

Upcycling old cups for happy hours

Mountain Hardwear understands that we all have plenty of reusable cups already, so for their events at Outdoor Retailer, they upcycle meticulously clean, slightly-used vessels, a brilliant solution. "One thing we’ve heard over and over again is that attendees don’t need any another camp cup, so we’ve gone the reuse route," says Jeff Brandon of Mountain Hardwear. "If happy hour guests don’t have a cup we furnish them with one of our countless, slightly used, and very clean, reusable cups. It’s been extremely popular as folks love getting cups from old climbing events, trade show, etc." Bravo!

Black rain jacket with chest zippers on white

"Our plan is to further implement bio-based fabrics into much more of the collection in the following seasons, continuing to chip away at our use of petroleum-based products," says Co-founder Julien Durant. "It all adds up."

Moving away from petro-based fabrics 

Picture Organic Clothing launches a “biosourced polyester” jacket, the Demain, made from sugarcane waste, which advances the eco-focused brand’s quest to wipe out fossil fuels, while keeping mountain shredders protected from nasty weather. Check it out at booth #39143-UL at Outdoor Retailer Snow Show.

Bottomless coffee

Primus, the American Alpine Club, and Bivouac Coffee are teaming up to offer bottomless coffee mugs at Outdoor Retailer next week. Purchase a Primus vacuum mug at the AAC booth (#43093-UL, all proceeds benefit the AAC) and get free tasty Bivouac Coffee refills for the remainder of the show.

Greening races

Nuun also just announced a partnership with HydraPak + Mascot Sports/Oakland Run Co. to create the first ever cupless race series. This will eliminate 100,000 single-use cups across all Oakland Run Co. events in 2020. During OR, Nuun is partnering once again with Vessel to provide reusable stainless steel sample cups at its booth. *We hope to see wider adoption of Vessel's programming in future shows.

Costa tackles lenses

In 2019, Costa launched a recycling program for Eye Care Professionals (ECPs) in partnership with Piedmont Plastics. More than 700 ECPs have joined the program, repurposing 4,700 pounds of petrochemical based lenses into other plastic products such as safety glasses, motorcycle helmet shields, and police shields.

Tree huggers

Brand new PIA member Tentree is planting 300 trees to offset their staff’s travel to and from Outdoor Retailer next week. They’ll also be giving out little Blue Spruce saplings at the show, so be sure to stop by and grab one (#VO 201-SL).

A white sheet packed with logos of Plastic Impact Alliance members as of Jan 22, 2020

The Plastic Impact Alliance is comprised of more than 330 outdoor companies on a journey to eradicate single-use plastic from their businesses.


Plastic Impact Alliance members as of April 26, 2019

The Plastic Impact Alliance is now 96 brands strong. Will you join?

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's more

A pile of gross plastic bottles/trash

Plastic Impact Alliance is now more than 200 brands strong

The massive collaborative effort to eliminate single-use plastic from Outdoor Retailer continues to gain steam, with less than two weeks until show time. Of the 200+ members of the Plastic Impact Alliance about 120 of them are exhibitors at OR and will be hosting in-booth water more

More than two-thirds of fish worldwide now test positive positive for plastic, according to the Kick Plastic campaign. Abaco Lodge, pictured here, joined the movement this year in partnership with YETI: Stainless steel water bottles help tour operators and guides eliminate plastic water bottle use while educating travelers on the impact of plastic.

Bye bye single-use plastic

It’s countdown time to Outdoor Retailer + Snow Show, which stages in Denver January 29-31, 2020. Thanks to collaborative efforts of Plastic Impact Alliance members, including the show management, there was a major increase in awareness around single-use plastic at Outdoor more

Man wearing jeans and plaid shirt carrying backpack walking down a trade show aisle, as seen from inside of a mesh tent with two gray sleeping bags laid out inside

If we had to identify one major theme from Outdoor Retailer Snow Show, it would be "responsibility"

We used to come to Outdoor Retailer just to ogle gear, but these days, we’re devoting just as much attention to our industry’s environmental and social impacts. “Responsibility” may have been the biggest buzzword from last week’s convention: Attendees rallied against climate more

Plastic Impact Alliance members logos: Hydro Flask, Eco Vessell, Jetty, Ultimate Direction, Catapult, The Voice, GoLite, Costa, United By Blue, CamelBak, SNEWS, Stanley, nathan, Adidas Terrex, Klean Kanteen

Brands unite to nix single-use plastic at summer Outdoor Retailer

Truth: Single-use plastic sucks. We all know it. So let’s do something about it at our biggest convergence as an industry: Outdoor Retailer. Minimizing our impact on the planet is central to so many of our brands, yet we consume untold amounts of single-use plastic at our most more

Only 1/3 of plastic produced gets recycled.

Attention snow sports companies: The Plastic Impact Alliance wants you!

Single-use plastic awareness and avoidance was a huge theme at Outdoor Retailer Summer Market last June. And, thanks to brands, attendees, and show management committing to the cause, there was a noticeable reduction of plastic on the show floor, plus lots more water stations more


Update: 48 brands (and counting) unite to ditch single-use plastic at Outdoor Retailer

When baristas offer single-use cups and food vendors offer reusable utensils, most of us have begun to say, "No, thanks, I'll use my own." We do this because we understand that single-use plastic is a burden to our beloved planet.  As we count down to Outdoor Retailer Summer more

Plastic littering a bay surrounded by mountains

How to join the Plastic Impact Alliance

We know you're committed to reducing single-use plastic in your daily life. And your company is committed to doing the same. So, what are you waiting for? Join the hundreds of outdoor industry brands by becoming part of the Plastic Impact Alliance, so we can all work together to more

Plastic bottle on the beach

Patagonia joins Plastic Impact Alliance, now 153 companies strong

Forming the Plastic Impact Alliance with our friends at Catapult Creative Labs has made us all the more aware of our plastic use—reusable water bottles and thermoses line our desks and bamboo cutlery and silicone snack bags fill our lunch bags. Even more than before, we think more